看来我夸大了目前的Google Base，或许他们的思路本就和我不一样。这样也好，庆幸有些人还有机会，在Google醒悟之前;P 还有，我能继续我的structure之路。
Occasionally in English-language media you'll run across a citation from a "Beijing tabloid," conjuring up images of irresponsible journalism and "headless body found in topless bar" style headlines.
It is true that the tabloids that arose in China during the 1990s were launched out of a desire to actually make money in the news business, but when the front page of the typical party paper reports such excitement as "Minuscule Pacific Island Nation Reiterates Commitment to One-China Policy," the more commercially-oriented papers don't need to be all that lurid to attract readers (the truly trashy stuff is unregistered).
Add to that the recent arrival of broadsheets with a commercial sensibility and tabloids that take themselves way too seriously, and we have an environment in which reputation is hard to judge from format. Of course, that's not to say format isn't important. When the well-respected Southern Weekend (a broadsheet) started printing on new presses in 2003, effecting a minor retooling of the paper's dimensions, it promoted the changes on classical aesthetic grounds: the new format was the closest to the Golden Rectangle of any Chinese newspaper.
Anyway, see for yourself. Here's a graphical comparison of some of Beijing's broadsheets and tabloids.
Format: Broadsheet
Respectability: It's the National Voice of the Party, so draw your own conclusions
Distinguishing Characteristics: Headlines, like those of party dailies across the country, are done up in a wide variety of typefaces. They're also often compressed to the point of illegibility to fit a long declaration over two columns.
Format: Tabloid, three times a week
Respectability: Though part of the People's Daily group, it's not exactly known for its sober reflection on international affairs.
Distinguishing Characteristics: Three times out of five the front page headline froths at either Taiwan or the US. Lots of pictures of warships and fighter planes for folks who don't want to subscribe to Ordnance magazine. "Foreigners look at China" section is often good for a laugh.
Format: Broadsheet
Respectability: Much higher than its absolutely garish color scheme would suggest. The papers of the Beijing Youth Daily Group have remained untouched by the financial scandals rocking the group's HK-listed advertising arm.
Distinguishing Characteristics: There's enough blue and black ink used in this paper to drown a small dog. Like its sister publication, the evening Mirror (tabloid), it often features computer-generated renderings of crime scenes.
Format: Tabloid
Respectability: Highly regarded investigative journalism. Pretensions of being China's New York Times keep it mostly on the high road. The paper knows what sells, however, as its month-long series of interviews with survivors of the Japanese invasion demonstrates ("The devils stole my bike" read the headline above one installment).
Distinguishing Characteristics: "Tasked to report on everything" used to be the paper's motto, but it disappeared from the masthead the first week of November. Front page often features excellent photographs, but just as often is a mess of advertising. Its recent 2nd anniversary issue (pictured) stuck full-page real estate ads on the front page of practically every section. The paper's delivery fleet can be seen throughout the day in the neighborhoods of Beijing, wearing their vests and pedaling their yellow bicycles.
Format: Broadsheet weekly
Respectability: Still quite high even though a group of editors walked out over what they saw as upper management betraying the paper's mission for cash.
Distinguishing Characteristics: Prints "Advertorial" over advertorials, but floats graphic ads amidst the serious content. Pink like the Financial Times, or like the gossip tabloid Big Star. Very little online content available to non-subscribers.
Format: Tabloid
Respectability: Quite good. Cited far more often than rival evening paper Beijing Evening News.
Distinguishing Characteristics: As its Chinese name implies, the "Legal Evening News" includes a section of legal news (what big shot got arrested today), practical legal knowledge (how and when to sue your neighbor), as well as other typical evening paper stuff like serial fiction and quirky news features. Entertainment reporting indicates that someone on staff has a hate-on for Vicki Zhao.
Format: Tabloid
Respectability: It's a commercial paper run by the People's Daily, but even its editor-in-chief gets frustrated by inept front page layouts.
Distinguishing Characteristics: Nothing distinctive - it's a bland daily probably dragged down by the conservatism of it owner. Business articles are solid.
Format: Tabloid
Respectability: Printed a story from The Onion.
Distinguishing Characteristics: The evening paper from the Beijing Daily Group, it traditionally runs a more fluff than the main party paper. Kitchen sink sort of stuff - recipes, neighborhood watch reports, serialized novels, and tons of advertorials. It does have the highest circulation of any local Beijing paper, but this may just be inertia.
Format: Tabloid
Respectability: Formerly called Star Daily, it's made a conscious effort to appear less gossipy. The writing inside, unfortunately...
Distinguishing Characteristics: The best part of this paper is the ad space in the gutter margins - find casting calls for extras in costume dramas, ads for ringtones, and personal statements from fetching 20-year-old women who recently inherited their deceased parents' furniture stores and are looking for a Beijing non-resident to share their considerable fortune.
Format: Broadsheet
Respectability: Doesn't get much respect, but then no one really seems to know it's there.
Distinguishing Characteristics: Color scheme and section layout are clean, as Beijing broadsheets go, but articles are short on content.
Format: Broadsheet
Respectability: Considerably worse than the garish color scheme suggests.
Distinguishing Characteristics: Olympics, olympics, olympics, even more so than the rest of Beijing's print media.
Have a look at this excerpt from a report in The San Francisco Chronicle called 'Members of Schwarzenegger's delegation paid thousands':
Beijing -- They are the chief executives of Fortune 500 companies, the leaders of big energy firms and major retailers -- and they are farmers and folks who have created their own small family-run businesses.And they have come a very long way as members of California Gov. Arnold Schwarzenegger's trade delegation for -- they hope -- a very big payoff.
That's why Californians like Mike Gallagher, founder and president of Napa-based City Pass -- a tourism venture that offers one-price tickets to major attractions in nine U.S. cities -- has brought his company's materials and plenty of business cards, and is literally running from seminars in hotel meeting rooms to meet-and-greet receptions to fancy dinners for the next five days in three Chinese cities.
For Gallagher, the $10,000 he paid to be part of the group being lead by Schwarzenegger is more than a bargain. It is a valuable ticket into the sometimes exotic, sometimes confusing universe of doing business in China, where vast consumer markets hold the promise of equally vast profits.
...Gallagher is just one of a varied crew of 75 business executives who make up the California delegation traveling alongside Schwarzenegger...
To tour China with Schwarzenegger is to be part of the exclusive gaggle gaining entry into the country's most lavish venues - marbled hotels and trade centers, and normally inaccessible historic places such as the Great Hall of the People on Tiananmen Square, where President Richard Nixon and Mao Zedong held their historic toasts. There, seated in a cavernous hall dominated by an idyllic portrait of Mao leading his happy people, the delegates on Tuesday were hosted to a lavish seven-course banquet where, along with the dim sum, they were served rounds of endless speeches about the value of California-Chinese relations...
Now let's not dwell on the fact that these people paid good money to hear the kind of mind-numbing speeches that are aired every day on CCTV 9, but simply consider the phrase 'normally inaccessible historic places such as the Great Hall of the People':
The phone number of the Great Hall of the People is (+8610) 6309 6156. It is open almost every day between 8:30 am and 3 pm for tourist visits, and parts of it are available for rental for events.
Good luck signing the contracts and selling to the 1.3 billion consumers out there fellas!
Today at the IT Forum in Barcelona, the latest version of Windows Desktop Search (WDS) and MSN Search Toolbar, both enabled for easy enterprise deployment, will say “Hola!” to the world!
With this new release, enterprise IT departments can easily and securely deploy, customize and manage Windows Desktop Search across their entire PC network (both Windows XP and Widnows 2000 SP4+). Not only is WDS free to deploy with your Windows License, it also provides flexible customization settings for IT departments, extensibility to search over proprietary or unique types of files and is supported in 15 languages, with more to coming soon!
This is truly an exciting day for our team. I’ve been involved in many enterprise software applications in the past and must admit that the excitement that enterprises have expressed over WDS is unprecedented. Since our initial launch of MSN Search Toolbar with Windows Desktop Search for consumers earlier in the year, we have been inundated with requests for an enterprise-ready version from companies all over the world, representing nearly every major industry, ranging from financial services, high-tech to pharmaceuticals, government agencies and more.
Over the past several months, we’ve diligently worked with an incredible set of early adopter customers to fine tune the requirements and needs of the enterprise environment. Today, we’re finally ready to make the latest release of Windows Desktop Search available to everyone. We hope that the product will empower information technology managers to help their employees gain back at least 30 more minutes of productivity by enabling them to find virtually any information on their desktop fast.
To learn more, go to http://www.microsoft.com/windows/desktopsearch/enterprise.
Gracias!
-Denise Ho
Windows Desktop Search Program Manager
