星期天去世炯汽车俱乐部退会，因为已经买车了，想象着一定没有好脸色看。没想到推门进去后，接待小姐出乎寻常的热情，打招呼，倒水，笑容非常可掬。然后恭恭敬敬的取出两份礼物，一份是精美的中国世代皇帝图谱，另一份是价值1000元的一年服务，包括上门验车，紧急事故处理等。正好前几天自己苦苦的换了一次轮胎，这份礼物来的太体贴了。我听说过入会送礼，还是第一次见到退会送礼的，让我颇为惊讶和感动。
老婆前几天去了一趟仁爱医院，一进门就看到身披彩带的迎宾小姐拉开大门，热情的鞠躬“欢迎光临”。医院里真的让人有一种宾至如归的感觉，象家一样。老婆愣了一下，赶紧问“这附近有取款机吗？”，笑答道“我们可以刷卡的”。看完病之后果然不便宜，但是就是觉得比在华山医院花钱要花的心甘情愿，因为里面的医生、护士、所有的服务人员真的把你当有差异的个体来对待，每个人都是由衷的愿意为你服务（至少看上去是这样）。
是什么样的系统、管理使然？一定有一套管理方法、体系在背后。我不知道，没有了解过，但是我知道有一种神奇的力量让我和我老婆都非常满意。那就给大家举一个我知道的例子，说明这种神奇的力量。
微软在上海以前是有食堂的，外包给外面的餐厅，负责给员工供应午饭、晚饭。问题有两个：1）众口难调，400个人的饮食很难大家都说好，需要多样化；2）很难控制饭菜的成本、质量，供应商很有可能以很低成本赚取过高利润。微软行政部的几个小女孩就商量出一套供应商管理方法，让我刮目相看。这套方法其实非常简单：
1）增加到两家供应商，一家提供午饭，一家提供晚饭；
2）每三个月对员工作一个调查，了解员工更倾向于哪家供应商；
3）让员工喜欢的供应商提供午饭，另一家提供晚饭。
吃午饭的人数大大超过晚饭，所以两家供应商都非常希望供应午饭。供应商清楚地知道还有另一家竞争对手，而做出判断的是吃饭的员工。为了更大的利润，供应商必须在合理的利润空间中提供最能让员工更加满意的饭菜。我于是看到了供应商请人为员工打汤，做随机调查，逢年过节提供特别食物等等~~~
行政部只是设立了一套规则，却有非常好的收效。就是这种神奇的力量。
我想，世炯，仁爱可能也是如此吧，也有某种神奇的力量，让他们的员工让我非常满意。
专注在社会性网络服务(Social Networking Service，简称SNS)领域发展的网站Wealink.com近日宣布，公司已获得来自United Capital Investment维众投资(UCI)、Susquehanna International Group of Companies(SIG)等投资机构新一轮巨额投入，将加快步伐，打造中国最大的在线社会性网络平台。
--- [Sina]
a visually impressive 'annual report', which presents a rich set of information about different personal activities, including travel, food, music & photography, of a single person over the period of 1 year. [feltron.com|via coolhunting.com]
Business Briefs returns this week with landline ringtones, multinationals, and coffee prices.
If you just can't get enough of Auld Lang Syne on the Beijing subway, or if that kid saying "wei? you dianhua le" is just too cute to leave at the office, don't fear! Beijing Telecom has started offering ringtone service for its fixed-line customers. The five-yuan monthly fee is waived for the first six months, and Beijing Telecom customers with the 58- prefix should be able to get the service completely free through the end of February.
Beijing Netcom is preparing a similar service to be rolled out in the first half of this year, so don't fret if you're not a BT subscriber - you, too, can choose an annoying pop song to alert you should anyone ever call you on your fixed line rather than your GSM, CDMA, or Little Smart.
China's largest companies saw their influence drop last year, says a recent study. Influence, which appears to be related to a company's reputation as well as how widely its corporate culture is copied in China, is unsurprisingly enjoyed in large measure by US companies, who ride the coattails of American pop culture to win the attention of Chinese consumers.
Traditional stereotypes show up in the survey - German companies are respected by the Chinese public for their practical achievements and enviable work ethic, and Japanese companies are given kudos for their attention to detail, especially in autos and electronics. Japan is nearly equal to Europe, says the survey.
But for all of the accomplishments of Hong Kong and Taiwan-based companies, they have little influence on the mainland - they toil in silence, unappreciated and unrespected. What's worse is that the influence of mainland companies has actually dropped from 2004 levels, primarily due to technological and administrative backwardness. It's a familiar refrain, but one that industry leaders are working to change in the year to come.
A CASS survey shows that IT investment has dropped in most small- and mid-sized Chinese businesses. In today's increasingly wired world, this apparently contradictory result actually suggests that after a period of intense initial investment, these businesses have reached a point where they are comfortable with their IT situation and are concentrating on its maintenance and use.
After all, out of those companies surveyed, 98% were connected to the Internet, and 66% of all computers were online. We're no longer in those heady days of 60 million-yuan investments in networks and websites. Average website investment in 2003, for example, was nearly 700,000 yuan, while this time round fewer than 5.5% of companies were willing to spend more than 500,000 yuan.
Perhaps the most telling result was in the area of satisfaction: between 71% and 75% of companies reported that they were "very satisfied" or "satisfied" with their ecommerce systems.
If you live near Shanghai, your afternoon latte costs a bit more this year. Starbucks responded to rising costs by hiking prices 3 yuan on drinks with cream like cappuccinos and mocas, and 2 yuan on caffeine delivery vehicles like espresso and plain-old Americano coffee. Starbucks operates joint ventures with three partners in China; the ventures in the north and south did not announce price increases.
KFC also bumped prices 1 yuan or so on the menu items it didn't mess with last year. Ever the optimists, both companies say that their customers won't mind paying more.
Also in the news this week:
These summaries were collected from the The China Perspective, which covers major business news and trends in the China marketplace.
Mark Fletcher already provided a five part blog/novella on wingedpig.com describing the behind-the-scenes details of our recent datacenter move. But we also wanted to share how the move has improved the health and well-being of Bloglines for our users.
We're proud to say that Bloglines has experienced tremendous growth, more than tripling subscribers, feeds and articles in less than a year. On January 5th we topped 1 billion articles and we're currently pulling in new articles at a rate of 3-4 million per day. For those number naysayers out there, keep in mind that we only keep articles from feeds that users have subscribed to (which also keeps our splog count lean). For these reasons, we consider ours to be the highest quality blogosphere index that exists.
With the system and hardware upgrades now in place, Bloglines users are experiencing across-the-board performance improvements, including increased freshness and faster page loads. For example, check out the cliff on this graph, courtesy of GrabPERF, showing how the datacenter move helped us drop our page response time from 0.7 to 0.2 seconds.
With the move well behind us, we've got a lot more time to spend improving Bloglines. We've been listening to what our users want to see and we're already working on killer stuff (just wait and see).
- The Bloglines team
a world problem finally solved: a geographical map visualization of all the Starbucks coffee shops in Manhattan, dramatically culminating in the 'Starbucks Center of Gravity in Manhattan'. all Starbucks locations were data mined off of their website & parsed into standard mapping software. see also google ridefinder & searchscapes Manhattan. [beigerecords.com & kottke.org|via rhizome.org]
我正在關注：
Art of Speed For Art of Speed, Nike commissioned 15 talented young filmmakers to interpret the idea of speed. Over the course of 20 days, this weblog will introduce these innovative directors, their short films, and the digital technology behind the scenes. (tags: art nike speed)
デジタルカメラ基本の「き」 blog版｜デジタルカメラ LUMIX（ルミックス）｜Panasonic 皆さんは、LUMIXサイトのギャラリーに載っている画像をご覧になったことはありますか？
私が最近気になるのは、こんな写真なんです。 (tags: blog panasonic lumix)
information aesthetics form follows data - towards creative information visualization. (tags: [...]
| 搜索引擎 | 搜索力指数 | 排名升降 | 份额 |
| 1. Baidu | 102154562 |
 |
58.78% |
| 2. Google | 22865046 |
 |
13.16% |
| 3. 3721 | 18731306 |
 |
10.78% |
| 4. Yahoo | 16278462 |
|
9.37% |
| 5. 163 | 5138130 |
|
2.96% |
| 6. Sogou | 3967398 |
|
2.28% |
| 7. QQ | 2179194 |
|
1.25% |
| 8. China | 862670 |
|
0.50% |
| 9. iAsk | 853986 |
|
0.49% |
| 10. Zhongsou | 283574 |
|
0.16% |
| 11. Tom | 274890 |
|
0.16% |
| 12. Yisou | 206174 |
|
0.12% |
| 13. Sina | 242 |
|
0.00% |
| 14. Sohu | 134 |
|
0.00% |
This is a shameless plug for something that your correspondent does as his day job: advertising.
But the client in this case is pretty cool: The Year of Italy in China, a year-long program of events to introduce Italian arts, culture, design, business, and science and technology to the Chinese public.
你好 Ciao!
四天的丽江生活很愉快，下面我来点评一下。
在丽江的第二天，生产队里开大会。大会上，刘大猫儿（大猫儿就是老板的意思）以前的大猫儿被请来作为我们公司的嘉宾上台讲了一番话，讲过之后我深深明白了一个道理，在说话这个问题上，甭管是英文还是中文，我永远拼不过我的大猫儿们，以及我大猫儿的大猫儿们。望其项背，我只能深深遗憾的在心底默念：师傅在上，请受徒弟一拜。
那天下午，我们公司的所有人被分成了5个小组，每组需要在2个小时之内排一个节目，并且由公司内部的评委会评选出第一名和第二名。身为AJ组节目总监的我作为一个跨界精英，竟然导演的节目只获得了第二名。我们排练的是大型音乐情景剧：武大郎被猪打。以情景剧形式讲述了潘金莲和西门庆之间凄美的爱情故事。武大郎作为一个邪恶的第三者从西门庆身边抢走了潘金莲，后来西门庆来到我们公司找到专业人士作了咨询之后成功的从武大郎手中又抢回了潘金莲。该剧充分体现了我们公司构建和谐社会的决心，以及我们公司‘收人钱财替人消灾’的公司文化……背景音乐就是由大长今主题曲改编的《武大郎被猪打》。两个小时从创意到排练，很不容易了。
夺得第一名的....
接到一个朋友的来信,刚刚回信给他,觉得是一个共性的话题,于是贴出来,作为自己的第一封OpenLetter:)
今天冒昧给你写个邮件。想请教一下你对PSF的营销推广有什么看法？什么是比较适合PSF的推广方法呢？我个人比较认同做讲座，PR类的活动，出书什么的。你有什么高见呢？
Hi, Martin
如果是刚刚起步阶段的PSF公司的话, 其实在市场方面是不需要担心的,因为每个PSF公司的创业者都是因为有一些基本客户之后,才会有胆量去创业,建立自己的公司的.
在最起步的阶段,PSF公司本身并没有太多的预算去做行销,所以最重要的是把最基础的产品作好,每个PSF公司一定要对自己的知识领域进行深入的研究，开发出自己的知识产品出来，结合上团队的服务经验，设计一些有特色的服务方法出来。
PSF公司在展开品牌创建之的时候，先做最基础的VI方面的视觉识别系统的设计工作。VI已经是一个管理规范的公司的正常的必备作业。尤其是PSF公司，作为专业服务人士，尤其在观念上必须比作为甲方的客户方企业对VI有深刻的认识。
不论有没有进行过VI标准设计，PSF公司在一年下来以后去统计一下，就会发现在这些界面上不知不觉中花费了很多的费用。如果能够进行统一化的设计，那么这些零散的花费就会显得更有效果。把公司形象做好. 设计一套合乎规范的公司识别系统,在名片,信封,公司办公环境,文件袋等等实体方面进行统一化的视觉设计,由于PSF公司通常依靠书面文件、会议和电子通讯等手段来开展工作，所以对这三方面的媒介物设计也需要做到统一的规划设计，按照VI的标准来做。
接下来，小容想推荐的两个方法是，"信息营销——持续不段地传播知识信息"和"社会性营销——为社会事务提供免费服务"。
讲座也好，出书也好，这些都是传播知识信息的媒介形式，重要的是，要持续不断地传播知识信息。通过不断地向外界发布PSF公司对所服务领域的知识信息，PSF公司可以确立他们在产业中的位置，让客户在潜移默化中记住公司活跃在那个知识领域。对于PSF创业公司来说，互联网无疑是一个低成本的知识信息传播手段，Blog算是持续不断地传播知识信息的最佳工具了。所以，小容建议每一家已经——开始将知识作为商业来经营的——PSF创业公司，都应当在他们的公司网站里设立一个Blog来记录和分享他们对所在的知识领域的活跃思想，让公司的网站成为该知识领域的生动节点。
而社会性营销是PSF创业公司"学以致用，经世济民"的最佳途径。将PSF公司的知识以免费的方式为社会事务提供服务，在服务的过程中，PSF公司可以检验自己的知识，锻炼自己的员工，开发新的服务模式，建立公司的社会资本，从长期来看，PSF公司在社会事务方面的投入不会是浪费时间之举，反而是建立公司品牌的良好途径。社会性评价最终将描绘出公司品牌的真实轮廓。
以上只是一家之言，供你参考。具体到每家公司的情形，要看管理层的想法，理论和实践总是有一定的差距的，策略再好再多都没有用，重要的是将策略执行到位。
祝好！
小容
Tags=openletter,psf,xiaorong,brandvista