2006年1月16日,瑞士信贷集团发布了全新的企业标志,旗下的瑞士信贷第一波士顿(CSFB)取消了独立品牌。
小容制作了上面一张图来整理瑞士信贷集团(中文名现在是“瑞信”)的CI资料。
大家如果要看更多的资料的话,可以看它的网站:
CI发布活动的壮观场景:
详细看这里!
新一轮的企业形象广告:
详细看这里!
值得推荐的是瑞信这次CI发布活动,在全球五大城市的建筑上投影出新的CI企业形象图案,包括新企业标志、辅助造形和新的广告,场面颇为壮观,大家可以按照上面的URL地址去下载图片观看。
如果你想讨论的话,请到品牌几何(BrandVista.com)网站BBS讨论区这里讨论!
相关文章=《UBS瑞银集团的730天》
Tags=brandvista;swordi;identity;CSFB;brand
这一个月因为工作和个人的关系,不断的和不同部门的老大们请教一些有关职业生涯规划的话题。以我30年的浅薄经验比对他们40-60年的人生资历,实在是有太多需要学习。当然,每个人的道路都不同,完全踩着其中任何一个人脚印,都不是我应该做的。我或许可以尽最大的努力尝试理解,当他们在我今天这样的时候,会怎样来思考我现在的问题。
《H》:
1、人有两个大的缺点:胆小和懒惰。这两个缺点让很多人不能迈出重要的一步,一直在原地徘徊。
《I》:
1、你要知道,痛恨变化的人其实是痛恨被动的改变,毫不继承的改变。我们要让干系人参与、并主动地变,在可控范围内有延续性的变化。在一致性和变化之间取得平衡。因为太稳定,很少发生改变,而忘了如何改变是很危险的。
2、你问我最大的经验,那就是把正确的人放在正确的位置上。给他们权力,支持,信任,奇迹就会发生,而且会如期而至。
《S》:
1、当外部的变化比内部的变化快,风暴将发生在内部。
《W》:
1、今天这样来讲,如果我们每发现自己身上的问题就去解决,那你的时间都会花在寻找和解决这些缺点上了。在任何一个人身上都太容易发现缺点了,不是每一个缺点都需要改变。人之所以成功,不是因为他改正了每一个缺点,而是因为他最大的发挥了他的优点。
2、你如果一直在做顺手的事情,你就不会获得进步,因为你一直在使用你以前学会的技能。只有你遇到了从未遇到过的难题而使你觉得不安、不再信心满满,你才能获得进步。你此刻更应该感到激动,提高自己的机会来了。
似乎google进入了网页发布的新阶段。这个新产品就是google page creator,所见即所得的创建网页。
这里有快照,可惜当我正在上传图片的时候,google page停止了服务,然后就再也无法登录了。看来是还在测试中。
a tool for visualizing how regular expression engines use 'finite-state automata' to match regular expression patterns against text. a finite state automaton is model of behavior composed of states, transitions & actions. a state stores information about the past, i.e. it reflects the input changes from the system start to the present moment.
the graphs are based on a 'pattern', which shows the regular expression. the 'input' is the string that is visually matched. as users type into the input string. the color of this string indicates whether it’s a complete match (green), a partial match (blue), or a non-match (red). [osteele.com|thnkx Angus]
Mitamins, a California-based nutraceutical e-commerce company is seeking motivated individuals to assist with website development and online marketing to the North American market.
Ideal candidates for the following positions are university graduates with relevant experience and possess excellent command of spoken and written English, plus proficiency in using computers. Background in medicine, supplement, or nutrition preferred. Supplements or health-related industry experience, and knowledge of the U.S. supplement market are a strong plus.
Please send resumes to hr@mitamins.net. For company info, please visit our website at www.mitamins.com.
Administrative Assistant/Manager
Responsibilities:
* Take charge of office administrative duties, human resources, accounting duties, and general business support activities.
* Set up necessary administration processes and procedures.
* Provide assistance and support to senior management.
Qualifications:
* University graduate with major in Accounting and at least 5 years of administrative and accounting experience.
* Excellent communication skills in both verbal and written Mandarin and English.
* Strong computer skills, including the use of Microsoft Office, Excel, Internet.
* Detail oriented, ability to multi-task, learn quickly and work accurately with minimal direction.
* Accountant certificate required.
Reception & Project Assistant
Responsibilities:
* Reception, data entry, office administration duties as well as providing assistance to the web production and marketing team.
* Handle cash and bank transactions; issue vouchers and input data on the book and into computer system.
* Prepare expense reports and any other financial reports as needed by the company.
Qualifications:
* College Degree in Accounting or English.
* Excellent communication skills in both Mandarin and English.
* Detailed oriented, willing to learn and work under pressure.
* Must be familiar with Microsoft Word, Excel and PowerPoint.
* At least 1 year of relevant experience; accountant certificate an asset.
Supplement Researcher/Specialist
Responsibilities:
* Research disease specific vitamins and supplement formulas.
* Research health and supplement related information.
Qualifications:
* Medical/Nutrition Science background, Medical Doctor a plus.
* In-depth knowledge of supplement and their use in addressing diseases as well as medication interaction.
* Good command of spoken and written English.
* Quick learner on new knowledge and technology.
QA Engineer
Responsibilities:
* Ensure the quality of all web applications from backend to interface.
* Design, write, and execute comprehensive test plans, and automation scripts.
* Work with the product development team to meet every milestone and participate in advising on quality issues during concept and design phases.
* Support and manage bug databases.
Qualifications:
* Minimum 1 year of QA/testing experience including manual testing, bug validation/verification.
* A team player who is able to work independently as well.
* Experience in writing testing plans in English.
Technical e-Marketing Associate
Responsibilities:
* Assist in the execution of search engine optimization strategy.
* Contribute to strategic coding for websites.
* Find and manage relationships with partner websites.
* Implement and manage analytical and traffic reporting tools
Qualifications:
* IT degree and 2 years experience in an English speaking e-commerce environment
* Excellent English skills – reading / writing / spoken.
* Intimate knowledge of the Internet, search engine marketing techniques and search engine optimization technology.
Online e-Marketing Associate
Responsibilities:
* Intimate knowledge of the Internet, search engine marketing techniques and search engine optimization technology.
* Plan and negotiate online and print advertising campaigns.
* Assist in the execution of search engine optimization strategy.
* Contribute copy for websites and newsletters.
* Find and manage relationships with partner websites.
Qualifications:
* Business or Marketing degree OR At least 2 years Marketing, PR or Copywriting experience in an English speaking environment.
* Excellent English skills – reading, writing and spoken.
* Good overall IT skills.
* Medical, nutrition or TCM knowledge a plus.
* Knowledge of the Internet, search engines and internet technology an advantage.
Applicants need to submit an original and interesting 300 word essay on one of the following subjects with the resume and be expected to discuss.
1. The history of Vitamin C
2. Perceptions of Traditional Chinese Medicine in the West
3. Iron in the diet
Customer Care Manager
Responsibilities:
* Recruit, and provide direction and leadership to the Customer Care Team who is responsible for providing total customer satisfaction, increasing and retaining customers, managing recurring sales, and increasing orders and revenue.
* Develop and manage an effective CRM platform and ways to evaluate customer satisfaction level
Qualifications:
* Strong communication skills in English, both verbal and written.
* Minimum 5 years of experience in customer service management.
* Familiar with CRM software.
* US supplement or healthcare industry experiences preferred.
Customer Sales/Support Manager
Responsibilities:
* Develop strategies and provide direction to the Customer Support team who is responsible for providing phone support to the US customers;
* Build and maintain supportive relationships by addressing their issues and concerns.
* Develop and manage a process and ways to handle increasing volume of customers.
Qualifications:
* Minimum 5 years of experience in sales or customer support management roles in supplement or healthcare industry.
* Must be enthusiastic in selling supplement products and able to follow up calls with marketing materials and promotional campaigns.
* US experience preferred.
Customer Sales/Support
Responsibilities:
* Provide phone support to the US customers; build and maintain supportive relationships by addressing their issues and concerns.
* Develop and manage a process and ways to handle increasing volume of customers.
Qualifications:
* Native English speaker preferred. Minimum 5 years of experience in selling and supporting supplements or nutritional products.
* Must be enthusiastic in supplement products and able to follow up calls with marketing materials and promotional campaigns.
* US supplement or healthcare industry experiences preferred.
Affiliate Manager
Responsibilities:
* Develop affiliate programs for the US market.
* Work with online marketing team to recruit new affiliates.
Qualifications:
* Native-level fluency in American English.
* 2+ years of affiliate program experience in US company (physically located in the US), or work experience either in customer support, marketing, or other position that involves regular direct customer contact.
* Excellent written and verbal communication skills.
* In-depth experience with Microsoft office software (Word, Excel, Outlook, etc.) and Internet applications; some familiarity with HTML and/or graphics programs.
* Self-motivated person who enjoys problem solving.
Mark Kitto, founder of the popular that's series of English magazines, was ousted last year by his state-owned partners, the China Intercontinental Press (CIP). He sued them for a trademark issue, and the case was heard last week Friday in the Beijing Number One Middle Court.
The Daily Telegraph has published a story summarizing the affair: Briton fights for rights to Chinese magazine titles.
Kitto clarified the nature of the court case to Danwei:
"This was only an appeal to get the Trademark Adjudication Bureau to rescind their decision to cancel my company's rights to the "that's" trademark, as requested by CIP. If we get the rights back, I then have to sue CIP for infringement and stop them using my trademark, unless we come to an arrangement.
I already tried a licence agreement back in 2004, they played along, all the while secretly preparing their case to get the Trademark Adjudication Bureau to cancel my rights. Will they play fair the next time, if there is one? Maybe they will just change the English name of the magazines, as they threatened to just before we started the negotiations for that dummy licence agreement in 2004.
Whatever happens, I fought hard to build "that's" magazines for seven years. This is just another battle. Not as much fun as creating magazines mind."
Representatives of CIP could not be reached for comment. Michael Wester, the General Manager of True Run Media, the company that produces That's Beijing (and an employee since the magazine's inception in October 2001) had this to say to Danwei:
"I can tell you from my perspective (which is essentially stuck in the middle of a situation the roots of which go beyond my involvement in the company) that my interests lie in protecting the brand, and hope to see the trademark issue resolved ASAP so that both sides -- Mark and the CIP -- can be happy with the continued success of That's Beijing into the future."
* Disclosure: Your correspondent is a friend of Kitto, helped launch that's Beijing, and is an occasional contributor to True Run Media's products.