Source favicon23:24 用户评级和评论有多重要 » laolu

一个多月前,BazaarvoiceiPerceptions联合发布了(前者后者)一项有关口碑营销的调查:来自2000多名购物者的数据表明,其中有80%认为在购买的研究和计划中,用户评级和评论是“重要”的。

  • 受调查的购物者表示,正面的和负面的评论,都有助于他们为需求做出正确的购买决定。部分购物者甚至说,在每次在线购物之前,他们都查看评级和评论。
  • 认为评级和评论重要的多次购买者(Repeat customers)比一次购买者(one-time buyers)更多(86%对82%),提示评级和评论在消费者忠诚和重复购买行为的培养中具有价值。
  • “很喜欢”或“有些喜欢”购物的人,较之不喜欢购物的人,认为评级和评论更重要(85%对70%)。
  • 年轻的购物者比年长的购物者,认为评级和评论更重要。“18岁以下”年龄组有88%认为重要,最高;“45岁及以上”年龄组有70%认为重要,最低。

iPerceptions的CEO Jerry Tarasofsky说:就用户口碑对在线转化和品牌推广影响的测量,该调查明显有促进。对于那些打算把业务建立在永远在线和永远连接的环境里的公司来说,用户口碑相当重要。

上述新闻稿里还提到了JupiterResearch今年早些时候的相关研究:

  • 从2005年到2006年,把评级和评论作为最有用的购物网站特性的在线购物者数量超过翻番;
  • 认为用户产生的产品评级和评价有用的人,更倾向是重症在线购物狂,而不是普通在线购物者。

搜索到JupiterResearch今年8月的一则新闻,涉及用户创建内容对在线商业影响的四个报告,有些数据:

  • 77%的在线购物者利用用户产生的产品评论/评级,而且这些认为有用的人,对于以评论/评级为特点的商店有更高的忠诚;
  • 在(产品)在线支持论坛发帖反馈(正面或者负面)的用户,比不在论坛发帖的用户,在线消费要多22%;
  • 超过90%的大公司相信,用户推荐在影响其他用户购买决定中是重要的。
Source favicon21:58 Revisions and publishing features in spreadsheets » Official Google Blog




Running out for ice cream and cookies at 2 a.m. was just a cliché to me -- until I found myself trying to find an all night grocery store which had these things for my pregnant wife, Marla. Then there were the nights she didn't know what she wanted, but if she didn't get it now, things would get ugly.



How did a Google spreadsheet help with pregnant-lady-cravings? She and I started a list of every food she'd ever craved and when, and, using the sharing and collaboration features, we were able to create a spreadsheet that helped me learn what foods were best to keep on hand in bulk for those midnight feedings. We could even keep an inventory so I'd know to stop off at the grocery store on my way home if we were low on vanilla ice cream, cookies or peanut butter.



My wife isn't the only one making requests at 2 a.m. Lots of you are sending in lots of requests for features at all hours of the day and night. Two new ones launched today are revisions and and publishing. Revisions will enable you to go back to previous versions of your spreadsheet; publishing will give you a URL for your spreadsheets which you can share with anyone -- even as a link on another site or in your blog. The spreadsheet can still be updated from within Google Docs & Spreadsheets.



We've got some other cool new features too, so check them out at docs.google.com,and if you have other "crazy" ideas, feel free to make suggestions, discuss them with others, or visit the Help Center. Whatever you do, please don't ask for ice cream at 2 a.m.!
Source favicon19:17 CNOUG Planet 改版 » DBA notes

距离上一次维护 CNOUG Planet 好久了。这段期间,Planet 经常罢工,虽然这个 RSS 聚合工具在开源软件站点比较流行,可是功能实在受太局限了。分析了最近涌现的其他类似工具,发现都还不如 Lilina 好呢。

AnySQL 楼大侠强烈推荐他 Hack 过的 Lilina 程序(Lilina 源程序 Bug 太多,性能也不太好),并且亲自操刀进行安装定制。效果真的很令人满意。此外,他还修复了关于 Dreamhost 不能显示 Favicon.ico 文件的问题。(我以前回复一个网友的时候还说,这个 favicon.ico 的问题是 Lilina 程序的Bug,不是 Dreamhost 问题,现在为我的愚蠢道歉。)

我和 AnySQL 开玩笑,说他现在是 CNOUG.net 的 CTO 啦,并承诺永久给他的 AUL 工具做广告。

CNOUG Planet 接下来需要进行的修改:

*) 添加"阅读历史"的简单功能 ;
*) 解决输出的 RSS 文件中的乱码 Bug ;
*) 添加更多的中文 DBA Blog 信息 ;
*) 更精细的 UI 改进 ;

力争把这个 CNOUG Planet 变成一个对 DBA/开源爱好者的可靠信息源。

BTW: GreatNews 今天发布了一个新的版本。

--EOF--

Source favicon17:00 Builder.com.cn : - 用CSS floats创建三栏页布局 » del.icio.us/chedong
基本的布局包含五个div,即标题、页脚和三栏。标题和页脚占据整个页宽。左栏div和右栏div都是固定宽度的,并且用float属性来把它们挤压到浏览器窗口的左侧和右侧。
Source favicon14:22 Adieu to Google Answers » Official Google Blog




Google is a company fueled by innovation, which to us means trying lots of new things all the time -- and sometimes it means reconsidering our goals for a product. Later this week, we will stop accepting new questions in Google Answers, the very first project we worked on here. The project started with a rough idea from Larry Page, and a small 4-person team turned it into reality in less than 4 months. For two new grads, it was a crash course in building a scalable product, responding to customer requests, and discovering what questions are on people's minds.



Google Answers taught us exactly how many tyrannosaurs are in a gallon of gasoline, why flies survive a good microwaving, and why you really shouldn't drink water emitted by your air conditioner. Even closer to home, we learned one afternoon that our building might be on fire.



The people who participated in Google Answers -- more than 800 of them over the years -- are a passionate group committed to helping people find the information they need, and we applaud them for sharing their incredible knowledge with everyone who wrote in.



If you have a chance, we encourage you to browse through the questions posted over the last 4+ years. Although we won't be accepting any new questions, the existing Qs and As are available. We'll stop accepting new Answers to questions by the end of the year.



Google Answers was a great experiment which provided us with a lot of material for developing future products to serve our users. We'll continue to look for new ways to improve the search experience and to connect people to the information they want.
Source favicon11:04 physical assembly instructions » information aesthetics

assemblyinstructions.jpg
a system that is capable of presenting small amounts of instructions at the right time & at the right place while assemblying furniture. a standard (IKEA-style) flatpack wardrobe is extended with light emitting diodes (LED’s) on each board. these LED lights display the assembly instructions in a proactive way by adapting the information with each movement the user makes.

[link: tu-darmstadt.de (pdf) & tu-darmstadt.de (pdf)]

Source favicon10:32 Debian Etch签名公钥 » Blog on 27th Floor
前几天就发现在aptitude update时会出现这样的显示:

Reading package lists... Done
W: There are no public key available for the following key IDs:
A70DAF536070D3A1

也就是安全apt的这个公钥找不到了,虽然当时就解决了问题,但真到今天看了DWN才知道原来是为即将发布的Debian Etch准备的新公钥。

这个公钥是要解决Debian的软件库的安全问题。Debian软件的发布依赖于分布全球的众多服务器,上面有打好deb包的软件,怎么知道下载的软件包是不是真的呢?是不是经由Debian developper们发出来的呢?就要用到gpg签名,他们用私钥签名,用户下载后用公钥--公开发布出来的这把--验证,如果对上了,就说明这个包是真的,没有改动过。这些操作是由apt自动进行。最新的即将发布的Etch是第一个采用这种安全手段的发行版,当然Unstable的sid早就用上了。

这个公钥存在这个地址,叫做ziyi,就是跟章子仪的名字起的(这品味)--不知道现在这里这个key是老的还是这个新的etch key。不过没必要去下这种key,GPG也是个网络,有专门的服务器存放它,只需要知道key id,就可以从网络上获取。所以解决上述问题的步骤是这样的:

这是由于 FTP master 生成了新的密钥,用于签署 etch 的 release,但是这把新
密钥还没有被 debian-archive-keyring 这个 package 收录的缘故。

根据 http://lists.debian.org/debian-devel/2006/11/msg00731.html 这个主题里的讨论,正确的手动添加 APT 密钥的步骤是:

1. 下载新的密钥 (需要网络连接):
gpg --keyserver pgpkeys.mit.edu --recv-keys A70DAF536070D3A1(Keyserver参数也可以不加)

2. 确认新密钥是由 FTP master 签名过的,可以信任 (应该是需要已经安装了
debian-keyring 这个 package):
gpg --check-sigs A70DAF536070D3A1

3. 给 APT 添加这把新密钥:
gpg --export -a A70DAF536070D3A1 | apt-key add -

很多地方给的建议都缺了第二步,其实不妥。(这一步可以验证这个key的真实性,其实是通过其他一些人的Key来验证,这些人要么是名人,要么是你认识的人)

另外这也就是个警告而已,我没有添加新密钥也没有什么问题。另外再等几天
debian-archive-keyring 也就应该更新,自动添加这把新密钥了。
--以上是ming hua的作品

本来这些key应该是每年1月更换,不知道这个新key怎么算,以及明年1月会不会再发个新的给新包用,而这个只用于etch。

这些key可以用apt-key list列出来看,apt-key就是专门处理这种事的,这些key存在/etc/apt/trusted.gpg里面。如果在source.list里面加了新的软件库,不同于Debian官方各镜像的,就要加上那个库的key来认证。
Source favicon10:17 flickr time » information aesthetics

flickrtime.jpg
a simple, dynamic clock made out of flickr images with user-specified tags.

see also amaztype & dotclock.

[link: hottoast.org]

Source favicon08:08 Movable Type Hackathon Interview with Jay Allen » ProNet
The week before Thanksgiving, Six Apart hosted its first ever public Movable Type Hackathon. We were delighted to have Jay Allen back in the offices to lend his considerable talent and expertise to all those who attended. As you might...
Source favicon07:47 更方便的使用google bookmarks的两个小方法 » Ikias.com
介绍两个可以更方便的去使用google bookmarks的小方法。一个是Bookmarklet,一个是Firefox用...
Source favicon02:34 Audio captchas when visual images are unusable » Official Google Blog


From time to time, our own T.V. Raman shares his tips on how to use Google from his perspective as a technologist who cannot see -- tips that sighted people, among others, may also find useful. - Ed.

Wikipedia defines 'captcha' as an acronym for "Completely Automated Public Turing test to tell Computers and Humans Apart" -- a word which is trademarked by Carnegie Mellon University. Most web users think of captchas as those hard to read distorted letters or images that one often is confronted by when websites attempt to verify that they're indeed talking to a live human. Google Accounts support captchas. Of course, bloggers (no matter which platform they use) can also use them to prevent comment spam.

Captchas were never intended to be purely visual -- however, most initial implementations used fuzzy images, and in attempting to lock out automated agents also inadvertently locked out people unable to see the image. As an alternative to these, this past spring Google Services that require verification began to provide an audio alternative -- people have the option of listening to a sequence of spoken digits that they then type into a form field to verify to the web application that there is indeed a live human at the other end.

To keep the audio captcha as challenging as the visual captcha when confronted by automated agents, we add some distortion to the spoken digits, and we're still experimenting with different distortion techniques to ease the burden on the genuine human user while locking out automated agents. We welcome feedback on the effectiveness of these techniques from you (we automatically collect feedback from those evil automated agents pretending to be human) :-).

You can easily spot the availability of audio captchas by the presence of the well-recognized "wheelchair" icon for accessibility --- the image is tagged with appropriate alt text to help blind users. Incidentally you don’t have to be visually impaired to use the audio captcha; if you are in a situation where you find it hard to view the visual captcha -- either because you're at a non-graphical display, or because the specific visual challenge we offered you turned out to be unusable in a given situation, feel free to give the audio captcha a try. We've worked hard to ensure that the audio captchas work on different hardware/software combinations, and you do not need any special hardware (or software) other than a sound card to be able to use them.
Source favicon01:40 Up, up advertising inventory » Burning Questions - The FeedBurner Weblog

More than 20 of the world's top blog networks are using FeedBurner's advertising services in some shape, form or capacity. And, according to our recent inventory calculations, all of that blog content plus the addition of many individual contributors and some big commercial publishers has translated to a 300% increase in available advertising inventory in the last six months alone.

We're not talking about any run-of-the-mill content either - these blog networks are some of the biggest, baddest, most influential blog networks in this land and other lands. The 22 we highlight below account for over 5 million feed subscriptions, 1,500 feeds and more page views than we can comfortably count on our fingers.

While blog networks have certainly contributed to FeedBurner's meteoric growth in advertising inventory, they represent just one piece of the whole story. We're currently delivering 28 million feed subscriptions daily and have hundreds of millions of available blog/site impressions. You can read about some of the individual contributors and buzzworthy publisher and podcaster activity in the Publisher Buzz section of our site.

Without further ado, here's the list of participating blog networks, neatly organized by the alphabet:

Who's taking advantage of this new ad inventory? Blue-chip advertisers like Discover Card, Allstate, Reebok, Best Buy, Verizon, and many others. Check out our media kit (1.5MB, pdf) or email the advertising sales team for more information about blog or feed advertising and our super-powered ad server.


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