In the previous two videos from the API team, tech lead Jacob Matthews discussed What Is the Google Analytics API and Steps To Using the Google Analytics API.

In our third video, we turn to Ruth Doane, another Tech Lead, to take a step back and look under the hood of Google Analytics itself. Did you ever wonder how data is collected and organized in Google Analytics? See what happens to traffic data after it is sent to Google Analytics and learn how it gets processed and stored, and then ends up in the Web Interface and Custom Reporting.

Today, we introduced a new search feature that makes it easier for you to find forum posts or discussions related to what you're searching for. This new addition to Google search results applies to sites that tend to have a large number of posts on a specific topic. When several different discussions on a site are relevant to your query, we indent them under the primary result and include the date of each post.

So for instance, if you search for [getting from rome to florence] you will see, below the third result, a list of relevant discussions on various ways to get between these cities.


It's always nice to know what others are saying about the best ways to get around (by boat or train) and how recent those comments are — especially if it's your first time traveling to Italy.

We hope this feature gives you a deeper view into the relevant content available on sites throughout the web — even when that content spans multiple pages or discussions.
At the same time, the main search results are diverse as always — so if you can't pinpoint a useful comment there's a list of relevant sites there to help.

Posted by Johanna Wright, Director of Product Management

(This has been cross-posted from the Official Google Blog)

How long would it take to translate all the world's web content into 50 languages? Even if all of the translators in the world worked around the clock, with the current growth rate of content being created online and the sheer amount of data on the web, it would take hundreds of years to make even a small dent.

Today, we're happy to announce a new website translator gadget powered by Google Translate that enables you to make your site's content available in 51 languages. Now, when people visit your page, if their language (as determined by their browser settings) is different than the language of your page, they'll be prompted to automatically translate the page into their own language. If the visitor's language is the same as the language of your page, no translation banner will appear.


After clicking the Translate button, the automatic translations are shown directly on your page.


It's easy to install — all you have to do is cut and paste a short snippet into your webpage to increase the global reach of your blog or website.


Automatic translation is convenient and helps people get a quick gist of the page. However, it's not a perfect substitute for the art of professional translation. Today happens to be International Translation Day, and we'd like to take the opportunity to celebrate the contributions of translators all over the world. These translators play an essential role in enabling global communication, and with the rapid growth and ease of access to digital content, the need for them is greater than ever. We hope that professional translators, along with translation tools such as Google Translator Toolkit and this Translate gadget, will continue to help make the world's content more accessible to everyone.

Posted by Jeff Chin, Product Manager, Google Translate