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Beijing All Media and Culture' s ad network will run five hours a day of traffic-related programming - views from more than 700 cameras installed throughout Beijing will be processed by BAMC, with the results sent out to viewers in cabs, buses, and the #13 subway line.
BAMC also says that starting in June of this year, individuals will be able to subscribe to the mobile television service, allowing them to recieve updates on the World Cup while they are stuck in traffic.
BAMC's promo spot is here. Why read the newspaper or gawk at passing beauties when you can watch ads in the comfort of the back seat of your taxi?
Más feeds means más opportunities in the FeedBurner Ad Network. As more and more Spanish language publishers have added feeds to FeedBurner, we are now offering targeted advertising opportunities for Spanish language content. The available inventory consists of content from some of the top blogs, blog networks and popular sites across geographies and subject matter, including Weblogs SL's Xataca and Hipertextual's Alt1040. Many of the feeds already have tens of thousands of subscribers. If people in the office would stop joking around and give us the proper combination of ALT-key sequences to make an upside down question mark, none of which have yet resulted in an upside down question mark, we could properly ask a few rhetorical questions about our excitement at this continued expansion.
Yahoo! España is running the inaugural advertising campaign in many of our Spanish language feeds. The campaign promotes the use Mi Yahoo! as an easy way to read feeds. Read about the launch in our press release or subscribe to the Spanish version of our blog, Ardiendo for more info.
Eduardo Arcos, CEO of Hipertextual, has this to say, "We have a very good understanding of our readership via RSS feeds because of FeedBurner. The potential for advertising campaigns within feeds is huge and we know FeedBurner is the best company to handle it."
While we're on the topic of Spanish-related things, we also want to point out the availability of FuenteClara, our BrowserFriendly service that is designed to make the feed subscription process easier for those who may not know their XML code from their favorite Museo del Jamón. Also, there are a number of Spanish FeedFlare units that have been developed including Mariano Di Biase's "Post to Meneame".
If you are interested in advertising to subscribers of Spanish-speaking feeds or you want to learn more about FeedBurner services, email our reseller Kanben Consulting, S.L. for more information.
