Hendry Lee写了很多企业博客的文章。有篇《How blogging can help your business》主要内容如下:
博客已在明显地影响到商业。如果利用和设计得当,博客有助于管理你的网站,并使你现有的内容获得更多的商业关注:
传统的企业网站主要用于充分的传递信息,但如今用户需要更多。他们正在开始改变信息消费的习惯,对媒介想有更多的控制,更愿意主动选择在什么时候,以及所处理的是什么信息。作为这种转变的一部分,用户产生的媒体(consumer generated media)正在冲击老的web模式,尤其是用户希望参与这个市场,而不仅仅是作为被动的阅读者。
利用博客的一个有趣之处,是它会使人们互相分享。记住,如果你不允许人们在你博客上说话,那并不意味着对话的结束,因为他们能很容易地自己开博,或者它评论发到其他人的博客上。
John Jantsch去年对488个小企业主做了一个企业博客的调查,表明有很多企业尚未理解如何把博客作为一种营销工具:
上面是小企业的情况。对于Fortune 1000的公司来说,也只有30%对博客有真正的了解,不甚明了的占了过半。
对Internet 'blog'的了解,2006年2月,单位:%
样本:150 Executives in Fortune 1000 companies |
去年4月,HP做过一个小企业调查。该调查显示,16%的小企业主也许会在未来的2-3年内尝试博客。这看起来并不踊跃。John Jantsch的调查中,那些目前还没有博客的业主里,57%的人表示在短期未来没有计划开博,或者说,打算设立博客的也没过半。
在用户改变习惯的进程中,企业也可以选择不开博客,虽然会少一点来自搜索引擎的流量,少一点商业机会和销售,少一点专家名声和曝光率。那么,建了博客又怎样呢。
Papa John's kept opening store in Shanghai in a speed higher than many people's expectation. After I saw the first Papa John's store in Biyun International District of North-East Shanghai, more and more stores appeared - in Xujiahui, and another in Biyun District. It has more than 20 outlets in Shanghai. The two I saw today are only within 7 minutes' walking distanct. It either means bad planning or a sign of high demand. My observation is the latter.
I stepped into the Papa John's store near the B&Q store. It is almost full, with only 2 tables left. It looks Papa John's is having a good business.
Table Talk
There is an article named "The joy of listening to other people's talk". The article said it brings you to a world that you will never be able to enter.
The lunch talk on the left table is obversly about business. I cannot recognize what the conversation is about, but got some keywords:
Accenture / Multi-national compaines / CTO / Technology...
My guess is, they are students from the CEIBS (China-Europe International Business School). Their campus is about 2 km away.