We are offering Seminars in 4 cities this month. That's right.. down under in Sydney, Australia and then one on each coast (Miami and San Diego) and north/south (Dallas and Washington DC) just to balance it out.
These are great in person trainings and will jump start you in Google Analytics and Google Website Optimizer (San Diego and Dallas only). Return from these trainings with a practical understanding of how to use these products for your business along with some great tips & best practices... oh and if you're lucky, a nice tan.
Here's a quote from one of our past attendees:
I was really impressed that the focus of 2 day course was less to do with number crunching and much more to do with the relationships between the site and our users. The 2 day course was really well paced and full of 'light-bulb' moments. As a result of the training I've been able to go back and make quick/simple changes to our Analytics set up so that our business users can access the kind of custom reporting that they need. The course provided insights that have helped me communicate with our 3rd Party (SEO/SEM) Agencies so that we have a united view/strategy on how we want to connect all of our metrics. This has helped inform how we will interact with our users in the future. It's great to see our website as a living breathing entity...
....I'd recommend it to anyone wanting to get their hands dirty :)
Claire Spencer, Origin Energy
Google Analytics – Introduction & User Training
- Sydney, Australia - Thursday, June 4
- Miami - Wednesday, June 10
- San Diego - Wednesday, June 10
- Dallas - Wednesday, June 17
- Washington DC - Thursday, June 25
Day one offers an introduction to Google Analytics and then some. Learn how to turn the sea of web analytics data into information that you can use to make the decisions that drive your bottom line. Day one topics include:
- Introduction to Web Analytics
- Common Interface Features
- Dashboard Reports & Customization
- Understanding Visitors, Traffic Sources, Content, Goals and Ecommerce
- Motion Chart Visualization
- Analytics Best Practices for Branding, Lead Generation & Ecommerce
- And much, much more…
Google Analytics – Advanced Technical Implementation
- Sydney, Australia - Friday, June 5
- Miami – Thursday, June 11
- San Diego - Thursday, June 11
- Dallas - Thursday, June 18
- Washington DC - Friday, June 26
The second day will show you how to install and configure the advanced features and capabilities of Google Analytics. We'll show you how to use every ounce of this tool with tips and tricks, technical aspects, and how to avoid common problems. Day two topics include:
- Profiles and Strategies
- Filters – Uses and Implementation
- Goals & Funnels - Configuration & Setup
- Ecommerce Implementations
- Site Search, Event Tracking, Custom Reporting and Advanced Segmentation
- And much, much more…
Landing Page Testing with Google Website Optimizer
- San Diego - Friday, June 12
- Dallas - Friday, June 19
Learn how to make the most of the visitors to your site with landing page testing and get hands-on experience in designing, setting up, running, and analyzing A/B and multivariate tests with Google Website Optimizer. The experts will show you how to improve your users’ experience and continually increase your conversion rates through testing. The Website Optimizer Seminar includes:
- An overview of testing and Website Optimizer
- How to identify problematic pages and estimate sample sizes
- Loads of testing best practices drawn from real tests and case studies
- Hands-on lab experience in setting up, configuring, & launching both A/B and Multivariate tests
- How to interpret the data and run follow up experiments
Seats are limited, so register today for the June seminars!
Posted by Eva Woo, Google Analytics Team
