上周给宝宝报了户口，名字就叫王逸凡。从众多的名字里面选出来，感谢大家的关心。 现在来解释一下这个名字和原来想的的几个名字。 其一：王乐凡 这是宝宝出生以前和他妈妈一起起的名字。孩子的名字多数反映了父母的期望。我们老实说不想给他太大的压力。我门对他的人生没有我们自己的规划，而希望由他自己的兴趣和好奇心引领，去自己发现。我们唯一的希望，就是希望他能够智慧和快乐。（其实快乐需要极高的智慧才可以获得。）只要他能快快乐乐，我们就非常开心。 至于凡字，其实就是平凡。我希望他懂得，快乐在平凡之中，获得也在平凡之中。至于名或着利，还有所谓的成功，其实都是过眼烟云，而只有每天用心的过的日子，才是人生最真实的部分。我们希望他懂得平衡的道理。小说里的，回忆录里的精彩的人生，在经历的时候，同样的东西就是是酸甜苦辣，甚至有时是百无聊赖。我希望他理解，平凡是人生的本质，而其他的喧嚣仅仅是装饰而已。 最后，因为乐是一个多音字，无论如何，只好不做考虑。 其一：王天哲 在我看来，这个世界上最美好的无外乎两者：其一曰自然，其二曰人文。自然是万物，所有我们看到的部分，给人美好的感觉的树，山，还有水。人文是人的内心世界，从几千年前的岩石壁画到现在的文学，艺术，科学等等。这个世界的美妙之处，逃不出自然（物的世界）和人文（精神的世界）两者。 自然界最大，最广博的，无外乎为“天”；（它比海更大，更深邃） 人文中至精华，智慧者，称之为“哲”。（它比文学更智慧，更恒久） 所以天哲希望小宝宝能够集自然和人文的最精华部分。 后来，我们还是放弃了。看着小宝宝熟睡的脸，以及睡梦中挥舞的小胳膊小腿儿，觉得不想给这个小蚕豆一样的精灵这么大的压力，起超过它能承受的名字。于是，后来还是回到了乐和凡的道路上。（还有的原因就是我们不喜欢这个名字的发音） 其一：王逸凡 逸也有快乐的意思在里面。同时，希望小宝宝对于很多的事情，不要那么在乎，只要自己快乐，并且知道自己要的东西，就好了。最后，我们觉得我们喜欢这个名字的读音，还有那种达观的生活态度。大家都说我和文峰都是那种挺上进的名字，为什么宝宝的名字不够上进。还有人说“男取《论语》,女取《诗经》”，应该有点论语里的那种感觉。我恰恰不喜欢孔子的思想，而更喜欢老子。来自的是大的道理。所谓“大道虐行”，而人自己的君君臣臣，父父子子的，仅仅是小道。在起名字的时候，我手里面一直拿的是老子-庄子的书。我总觉得老子和庄子是有大智慧的人。 注：还偶然间看到嘉庆年间，乾隆年间，还有1993年的王氏族谱的影印件。按照族谱规定，最近的王氏几代名字中的第二个字应该是：思 - 重 - 源 - 本。也就是我的名字按族谱应该叫王重硕（王氏第二十世），而宝宝应该叫王源凡（王氏第二十一世），而他的孩子在明朝的时候都已经规定了叫王本ｘ（王氏第二是十二世）。。。而代数是从明太祖朱元璋时期的洪武二十三年（1380年）从山西洪洞大槐树迁徙至洛阳的那一代作为族谱的第一代。不由感叹历史的“源远流长”。不过后来放弃了按照族谱起名字的想法。...

One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, "more for free!" Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you'll no longer gladly be billed on Tuesday for a burned feed today. We suspect this will be welcome news to the 450,000+ of you using many of our other free services, but understanding that your feed is your feed, you will need to activate these newly freed-up services in order to partake in their awesomeness.

FeedBurner Stats PRO
PRO is feed analytics taken to the next level. You will now have access to the number of people who have viewed or clicked individual content items in your feed and “Reach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the "Item Views" checkbox to activate these PRO features.

MyBrand
The MyBrand service (also PRO-level) is located under the "My Account" tab after you've signed in. MyBrand lets you maintain consistency between your feed address and your hosted website's domain, if matchy-matchy is your thing. For example, rather than using feeds.feedburner.com/MyFeedName, your MyBrand-ed feed address can be feeds.myexcellentdomain.net/MyFeedName. To get started with MyBrand, sign into FeedBurner, click the "My Account" link in the upper left-hand corner, and then click "MyBrand". Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you'll be playing around with in order to successfully activate MyBrand.

Previous "PRO" customers will not be charged for the month of June 2007 and beyond. Also, after newly activating either of these features or services, you'll notice a nifty new "PRO" badge next to your feed(s) on My Feeds page.

Welcome to FreeBurner!

张北海的《侠隐》，拿到书的那天一口气读完，非常好看！

虽然有武有侠，但《侠隐》绝对不是武侠小说，"武侠"对于这本书来说只是一层包装纸; 虽然有家仇国恨，风云际会，但也不是什么历史小说。整部书真正的内容还是老北京的"文化"，关于老北京的柴米油盐酱醋茶。关于胡同，关于豆汁儿、春饼...老北京过去什么样子，没几个人知道，从这本书中可以恣意想象。北京又仿佛是作者虚拟出来的城市，遥远而又真实，夜幕降临，主人公李天然穿过大街小巷，跃至屋脊上飞行，一幕幕场景仿佛电影画面。

今年看过的最有趣的图书无疑是这本《侠隐》

--EOF--

时间管理是一个很大的话题，不过Blogging的时间管理，还是有迹可循。今天来谈一下，作为一个Blogger，该如何来管理时间。很多Blogger应该和我一样，大量的时间并不是用来写Blog Post本身，而是被Blogging周边的一些事情所占据。更好的安排好这些事情，就能让Blogger的时间更有效率。

Feed管理与阅读
在Google Reader里，我订阅的Feed数曾经高达1400多，但其中的很多并不能有效的提供信息，所以我也退订了大部分的Feed。那些每日更新数篇以上的新闻类的Feed都退订了（除了QeeGi同学的Wangtam）；那些看到名字都没有什么印象的Feed，也删除了一大批。现在在我的List里面只有300个Feed左右。Feed数量减少的另一个好处是：对于新Feed订阅，也没有以前那么瞻前顾后了。而Feed阅读，选择一个适合自己的阅读器是至关重要的，英文的Google Reader和中文的鲜果都是很不错的选择。时间上也应该尽量安排固定的时间段，来保证阅读的效率。如果没有充裕的时间，把最关心的5-10个Feed读完后，就设置所有为已读。

Blog的页面模板优化
WebLeOn's Blog除了中间的一年空档，其实前后一共也只写了2年左右。现在的这个模板是第四版，平均半年换一个模板。这个频率已经不低了。Blogger.com系统能用的现成模板很少，需要大量的CSS编辑，加上之后调整优化，我这个不会coding的人来说耗时巨大。所以，这样的工作如果占用了你Blogging本身的时间，就得不偿失了。任何的模板问题，我们都可以记录下来（这本身就是一个很好的Blog题材），积累一定数量以后放在特定的时间，比如节假日，用半天时间来集中解决。

留言回复及垃圾留言
保持和读者的互动很重要，处理垃圾留言很头痛。要做好这两块，都需要大块的时间。我使用的Blogger.com系统，留言功能可以说是比较差的。我是这样处理的：设置留言的图片认证来最大程度的降低Spam的数量，同时设置了Email留言提醒，在处理邮件的同时去处理正常的留言。另外，有一件事情我也正在着手去做：关闭两个月以前的旧文章的留言功能。如果你使用WP、MT或者其他成熟的Blogware，应该会有更好的办法来管理留言，不过有一点是共通的。尽量让处理留言的时间集中和固定。

优化Blog上的广告
记得2004年9月刚刚在自己的Blog上添加Google Adsense广告的时候，几乎每天都要登录Adsense后台，查看自己的点击率（CTR）、点击价格（CPC），并反复的更换广告的位置及外观，用了不少精力。不过现在，我们不需要耗费太多时间在这上面了，有太多的教程可以参照。节省下更多的时间来写好文章，才是增加收入最根本的办法。另外，使用FeedBurner、Pheedo以及Feedsky等提供的Feed广告，也是节省时间的一个好办法。因为Feed中的广告需要的设置很少，而相对收入更高。 当然了，每周检查一下自己的Blog广告收入还是有必要的。如果有异常可以及时做出调整。时间安排上可以和上面所讲的模板调整放在一起。

善于利用数据统计
有多少人访问你的Blog？有多少人看了你最新的文章？有多少人订阅了你的RSS Feed？这些数字是很多Blogger都非常关心的问题。我基本上每天会看一下我的Blog在Google Analytics的数据，花费的时间大约是5分钟。这个工作是十分必要的，可以安排在每天的固定时间来完成，或者通过Email订阅等方式来实现。通过统计你可以直观的看到，什么样的文章才更收读者欢迎，何种SEO策略才更适合你的Blog。可以从曾经介绍过的网站分析工具大全选择适合你的Blog。

即时通讯软件使用
我们都知道，即时通讯软件是时间杀手，对Blogger来说也是一样。它们在大多数时候，只会打断你的思路。当我阅读Feed、思考和撰写Blog文章的时候，都会关掉即时通讯软件来防止打扰。因为目前主流的IM服务对离线消息的支持都算不错，即使关闭也不会漏掉信息。如果实在是需要和某些联系人保持联系，可以只开一个最重要的IM，并显示为脱机。

Email的收发管理
现在在线交流的方式多种多样，使用Email给你发送的消息一般都不会特别的紧急，但往往内容都比较重要或者相对正式。所以，每天有两到三次集中检查和回复Email就足够了。Blackberry和各种各样的Email Notifier我估计都不会用，GTalk和MSN里的邮件提醒，我也很少去看。我的策略是这样：每天早晨、中午和晚上睡觉以前各检查一次个人邮箱，简短的回复当时就完成。而需要认真回复的，都放在临睡前完成。

Twittering与Blogging
我被欣欣称为话痨，可见我算是个Twitter的重度使用者。有人已经在写，因为Twitter而不想写Blog，工头坚对此也颇为困惑。不管你使用的是Twitter、饭否、叽歪de还是做啥，会激发你创作的灵感，也会影响你的写作。所以，阅读Feed的时候和没有思绪的时候我会打开Twitter来获取信息，与人交流，而写作的时候，就把他们都关掉。保证文章质量，又避免时间浪费。

Blogger间的交流
这里说的交流是不限形式的，可以是IM，可以是Email，也可以是电话甚至是线下的聚会。找到志同道合的朋友，并与他们交流，是Blogging的一大旁生乐趣。在线上的交流，可以遵循之前针对各交流方式的时间管理方法，而线下的交流，同城的Blogger好友可以1至2个月聚会一次，人数不宜超过10人。而全国性的活动，如中文网志年会，如果有时间还是很可以参加一下的，你所能得到的收获，会远远大于你所付出的时间。

不要停留于思考
刚刚与Src交流的时候他就说到过，以前有想法马上就会去写下来。而现在思考的问题依然很多，但是没有马上写下来，再想写的时候就懒于下笔了。所以Blogging本身倒是我觉得不应该把时间安排的太死。如果有点滴的思想就立即写下来，如果没有时间把一篇Post写完，就存为草稿。我的Blog后台现在就有数十篇这样的半成品，在你没有内容可写的时候，他们是最好的题材节，省了为了写Blog而到处寻找思绪的时间。

我不是一个时间管理专家，这篇文章的思路也是来源与QuickOnlineTips，不过安排一套适合自己的Blog时间管理方案，对于养成长期坚持Blogging的习惯来说，是必不可少的条件之一。

Posted by randfish

Despite more than a decade of search marketers attempting to educate web surfers about how the search engines operate and how to properly engage in a search marketing campaign, we've still got a very, very long way to go. Tonight I came across a few examples of this that drove the point home.

#1 - Horrifying Marketing that's Nightmarishly Effective

The folks over at Berankednumber1.com (link condom applied) offer the kind of service that makes me nauseous. What's worse is that apparently, their conversions are sky high (heard it through the grapevine). Snake oil salesmen like this (of which there are hundreds in the field) not only give the rest of us a bad name, but continue to misinform individuals and businesses about the process, effectiveness and basics behind search marketing. Just read their "more information" about the service:

Why Do We Not Ask You For "Keywords"

Since we are already submitting all the "text" on your website we do not need to ask you for keywords.  Your keywords are already on your site.  The keywords generally come directly from your website's text.  For example we presume that if you are selling "Ford Trucks" in "Omaha" that you will have the word "Ford", "Trucks" and "Omaha" somewhere on your website.   As a result "Omaha Ford Trucks" , "Ford Trucks Omaha" would automatically be submitted (along with many other keyword combinations).  As long as your website has "text" on it you are generally not going to have any problem at all.

 May the SEO Gods have pity. The worst part? They're not nearly as bad as many other similar services.

#2 - Searches that Make a Legitimate Search Marketer Vomit with Rage

Now, not all of these are awful, but the vast majority show continued ignorance about the process of seach marketing and indicate that, despite years of effort, the industry has failed to even change the dialogue or vocabulary of SEM. On the plus side, the trends point to at least some decline in the use of terms like "search engine submission" and "meta tag optimization," but we've still got a long way to go.

#3 - Cringe-Worthy Answer Selection

Check out the following exchange on Yahoo! Answers:

The sad part is, Vic is really trying to help, and some of his advice is even relatively good. But, the focus on meta tags as the primary ranking element at the engines recalls the mid-1990's, yet this answer was selected only a week ago.

#4 - Hypocrisy from the Search Engine Guidelines

I know that it's impossible for the search engines to completely limit the influence of paid links (and I'm not even sure that as a search marketer, I'd want them to), but the contrast between the links that are helping many, if not most of the sites ranking for competitive queries in specific, commercial fields and the party line - don't buy links - are in direct conflict.

I have to agree with Dave on this one - the SERPs are, by and large, influenced, if not ruled by, financial considerations. For example, try looking at the backlinks of this search:

Honestly, I had trouble identifying a single link to any of those sites that appeared to be editorially given. Granted, in the grand scheme of misinformation about search engines, this is probably the least offensive, but it certainly makes it very challenging for a new entrant to the field to understand how the search engines can claim one position, threaten actions against violators and yet appear to be all but enthralled by those who practice that same technique.

#5 - Wikipedia's Error of Omission

As most folks know, I'm not a big fan of Wikipedia. However, I was somewhat optimistic about the promotion of the Search Engine Optimization (link condom again) article to the home page yesterday. However, despite the article's relative accuracy and balance, the lack of any information about how search engine rank web pages and how SEO is actually performed left me severely dissapointed. What better opportunity to educate and inform the myriad of visitors (and searchers, as the piece still ranks atop queries for SEO & Search Engine Optimization) seeking information about the practice than here?

It's sad to think that in spite of hard work by good folks like Jon Hochman, the piece still can't deliver a succinct look at what to expect from an SEO and what to consider if you're taking on the project yourself. The bickering over accuracy and bias eventually removed entire sections that could have provided some insight and background for those poor souls.

So what are we to do, fellow SEOs? After 10 years of attempting to educate the outside world, is it time to give up the game and just accept the fact that SEO will always have negative, inaccurate associations and a shroud of mystery? Or... are there new approaches that could be taken to better inform a clearly curious and often desperate public?

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上一期《新发现》的解惑栏目，读者的问题是：为什么土壤在变湿后，看起来会黑一点？下面是《新发现》给的答案：

我们知道，物体的颜色取决于它反射的光的性质。土壤看起来变得黑了，那一定是因为它反射的光变少了。因此我们可以推测，土壤在打湿以后，对光的吸收能力增强了。

干燥的土壤是由许多松散的细小颗粒构成的，颗粒之间有大把的间隙。当光照射下来，部分光被吸收，部分光被反射。那么，打湿了以后，土壤会发生什么变化呢？

水渗下去以后，土壤颗粒之间的间隙被填充，这时，光线在抵达土壤粒之前，经历的不再是空气，而是水。这些充满水的小间隙，会额外吸收掉一些光。

所以，土壤变湿以后，对光的吸收会增强。如果用透光性更强一点的液体来打湿土壤，它们会变得更为黯淡吧。

然后有读者去信，表达了不同意见：

我不是非常赞同。相信你身边肯定有糙面塑料办公桌，你可以在桌子上倒少许水试一下。倘若是因为水对光线的吸收和反射造成了物体颜色的变暗，那么有水覆盖的桌面应该更暗，但实际上此现象不存在。况且地面变湿时水是紧密吸附于土壤或水泥上的，并没有附水层，因此反射透射和内反射等现象不会发生。

仔细观察会发现水是有选择性的使物体变暗的。像地面和纤维制品等亲水性物质，干燥和浸水两种状态下反光性会有明显变化，而像塑料等非亲水性物质，则没有这种现象。

要揭示这种现象，还真得用到电磁学和量子力学的知识才行，研究反射折射透射的几何光学是无能为力的。

水是强极性物质，遇到纤维等亲水性物质会与其发生电磁作用，吸附在上面。它们结合成的这个系统可以与光线发生相互作用。打个比方，可以将纤维表面看成是天花板，而水分子是吸附于其上的像皮球，由于吸附本身就是电磁作用，当电磁波入射时，只要符合共振条件，橡皮球就开始振动。由于各种分子间的相互作用非常复杂，这种振动很容易转化为热运动，这样光能就被转化为热能，光也就被吸收了，因此看起来会更暗一点。油类物质等非亲水性物质也能使衣物变色，原因就比较复杂了，一是有的油本身就有颜色，二是油比较溶解一些有颜色的物质，三就是非极性的油也能和纤维发生电磁作用，因此也能吸收光线。

来自姬十三的 blog。

《新发现》的回答应该是有问题的。水在可见波段的吸收很小，因此充满水的小间隙，额外吸收掉的光也很小，不足以引起这么大改变。

相比，那位读者的意见就更为专业一点。他所说的物理过程确实有，解释得也足够形象。不过，“土壤变湿后看起来黑一点”这个问题，我感觉，确实挺复杂的，他所说的是否为主要原因也很难说。

我能想到的一个解释与多重散射（multiple scattering）有关。想像土壤由许多微小颗粒组成，干燥的时候，颗粒间是空气；湿润的时候，颗粒间是水。我们能看到土壤，因为它能“反射”一部分阳光（或者月光、灯光，当然）。我们说“反射”，但对于土壤来说，说“散射”才贴切，而且是多重散射（被多个颗粒散射）的结果。光照射土壤，一部分直接被表面的土壤颗粒散射出来，一部分进入内部，或被土壤吸收，或被土壤颗粒散射来散射去，最后逃逸出来。散射强度越大，光能够进入土壤的深度越小，呆的时间也越短。而光在土壤里面呆的时间越长，被吸收的几率也越大。

现在到了问题的关键，当颗粒间是水时，散射强度比空气时会来的小。因为水比空气折射率大，颗粒间是水时，土壤颗粒与周围介质的相对折射率差别小，散射强度也小。

这个如果不是学物理的可能不好理解。我们来想像一玻璃杯玻璃小珠，虽然每颗玻璃珠的材料都是透明的，但整体上看起来白花花的，这就是光在玻璃珠与空气界面被散射的结果。如果我们在杯子里添上水，就看起来透明多了。因为水和玻璃的折射率差别比空气和玻璃来得小。如果我们往杯子加上一种与玻璃折射率相同的油，这时你就看不到玻璃珠，透明了。

希望我表达清楚了。:-(

Google 了一下，看到这篇文章：Reflectance and albedo differences between wet and dry surfaces。它的摘要里对这个问题做了解释，比我说的流畅多了。

The primary reason that natural multiple scattering media such as sand and soils become darker when wet is that the change of the medium surrounding the particles from air to water decreases their relative refractive index, and hence the average degree of forwardness of scattering that is determined by the asymmetry parameter. Incident photons then have to be scattered more times, before reemerging from the medium, and tend to be absorbed.

Posted by Wesley Chan, Product Manager

We're pleased to announce that we have acquired GrandCentral Communications, a company that provides services for managing your voice communications. GrandCentral is an innovative service that lets users integrate all of their existing phone numbers and voice mailboxes into one account, which can be accessed from the web. We think GrandCentral's technology fits well into Google's efforts to provide services that enhance the collaborative exchange of information between our users.

GrandCentral offers many features that complement the phone services you already use. If you have multiple phone numbers (e.g., home, work, cell), you get one phone number that you can set to ring all, some, or none of your phones, based on who's calling. This way, your phone number is tied to you, and not your location or job. The service also gives you one central voice mailbox. You can listen to your voicemails online or from any phone, forward them to anybody, add the caller to your address book, block a caller as spam, and a lot more. You can even listen in on voicemail messages from your phone while they are being recorded, or switch a call from your cell phone to your desk phone and back again. All in all, you'll have a lot more control over your phones.

We're really excited to welcome the GrandCentral team to Google. While we're moving their technology over to Google's network, a limited number of invitations will be available to register for a GrandCentral beta account. If you have a U.S. telephone number, you can sign up for an invitation at www.grandcentral.com. Current GrandCentral customers will continue to have uninterrupted access to the service.

Posted by Missy Krasner, Product Marketing Manager

In a world of 24/7 news cycles, a summer weekend can bring considerable -- and unanticipated -- excitement. Take for example the reaction we've just seen to an item on our new health advertising blog. Frankly, we were surprised by the pickup, but perhaps we shouldn't have been. We've been proponents of corporate blogging for some time, despite the significant communication challenges that obviously arise from having many voices from all parts of our company speak publicly through blog posts. In this case, the blog criticized Michael Moore's new film "Sicko" to suggest how health care companies might use our ad programs when they face controversy. Our internal review of the piece before publication failed to recognize that readers would -- properly, but incorrectly -- impute the criticisms as reflecting Google's official position. We blew it.

In fact, Google does share many of the concerns that Mr. Moore expresses about the cost and availability of health care in America. Indeed, we think these issues are sufficiently important that we invited our employees to attend his film (nearly 1,000 people did so). We believe that it will fall to many entities -- businesses, government, educational institutions, individuals -- to work together to solve the current system's shortcomings. This is one reason we're deploying our technology and our expertise with the hope of improving health system information for everyone who is or will become a patient. Over the last several months, we have been blogging about our thinking in this area. See: November 30, 2006, March 28, May 23, and June 23, 2007.

In the meantime, we have taken steps on our own to address the failures we see in our health care system. In our case, the menu of health care options that we offer our employees includes both direct services (for example, on-site medical and dental professionals in certain locations) as well as a range of preventive care programs. It's one of the ways we're attempting to demonstrate corporate responsibility on a major issue of our time.

I’ve decided. We got a lot of reallllly bad entries to our iPhone contest, but we also got a fair number of not completely horrible ones, so I’ve decided to make a 2nd and 3rd place prize as well. First place is still a Josh’s-forehead-greased-up 8GB iPhone, but 2nd place (and there’s an 8-way tie!) is either [...]

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