周末在上海崇明岛开了两天管理会，遗憾的是没有时间到处走走，尽管离东平国家森林公园...

另一种常见的浪费则是“为将来准备的投资”。例如为了应付将来可能出现的需求变化而提前引入的灵活设计，如果需求没有发生变化，这些灵活设计就会成为浪费：不仅浪费了将它设计出来的

Oracle 11g 快发布了，相关特性的介绍断断续续可以看到，有些特性与其说是锦上添花，还不如说是"雾件"，实用性不大。不过今天了解到的两个新特性，倒是令我比较感兴趣。

归档日志压缩

其中一个是归档日志压缩的功能。通过设置初始化参数 log_archive_dest_n 中 compression 选项，可以对归档文件进行压缩生成。对于网络传输比较吃紧的环境，这个功能会很有价值。

物理 Standby 可以联机查询

11g 据说也可以对物理的 Standby 进行联机查询，前提条件是激活 Redo Apply 。10g 之前，物理 Standby 都是要么恢复状态，要么 Read Only 状态。如果能够边恢复边查询的话，那么简直是一个比较完美的 IO 分布的技术方案了。SharePlex 之类的产品市场会又小不少。

还没有看到最终的官方文档说明，这些特性具体还有哪些限制不得而知。不管千变万化，11g 如果能够提供 9i 的稳定程度就是万幸了。10g 是一个比较失败的版本，如果不算失败，就算是过渡版本好了。

--EOF--

这是一场特殊的马拉松，它不仅仅比拼谁跑得更快，而且还要比拼谁在24小时之内创造出更长的距离。全球顶尖高手汇聚一堂，做了一场意志的较量。 林义杰，一个中国选手，年仅23岁的学生，...

Posted by randfish

In the world of web search, we often recoil in disgust at the thought of buying advertising on the Internet. Likewise, I often hear web enterpreneurs and search marketers decry the lack of value in traditional web advertising - banner ads, overlays, pop-ups, etc. However, there are ways it can be done effectively, and I've got a few examples to share. These are my personal favorites - not only do I think they effectively advertise for the buyer, they're also excellent monetization techinques for the content provider - a very rare combination.

Techmeme's Sponsored Posts

 

I love what Gabe has done at Techmeme with advertising, because it's so much more valuable to both readers and advertisers than standard banner ads or mind-numbing Google AdSense. In fact, I actually find myself clicking and reading 2-3 sponsored posts each week off the site - which is remarkable. Think about it... Can you picture yourself clicking 2-3 display ads of any kind off of any site?

NBC's "Sponsored" Online Versions of Popular Shows

Finally, someone in the world of traditional media seems to be "getting" the web. NBC shows 3 mini-commercials (~10 seconds each, all for the same advertiser) inside a reasonably high quality, full-screen-able version of their TV shows. Mystery Guest watches these in our home office while she works out on our elliptical, and occassionally we'll crash in there together if there's something we've forgotten to Tivo. The advertiser also gets a permanent display on the screen next to the video (if you don't make it fullscreen), as in the above screen capture with T-Mobile.

BTW - Yes, I have a huge crush on Tina Fey's Liz Lemon character. She actually reminds me a lot of Mystery Guest. :)

Hakia's Blogger Quote Ads

I really enjoy the idea that Hakia is taking banner ads and customizing them to the actual site they reside on. Not only that, but they use real quotes from the blogger/owner's of those sites, which is a great way to actually get readers to pay attention. I'm betting that CTR on those is significantly higher than a standard banner ad, and the engagement value with the thought leaders is an excellent bonus.

StumbleUpon's Stumbletising

StumbleUpon has created what could be the very best contextual, demographic-targeted ad system I've seen. There's several brilliant components that make it great:

1. You're catching people at a time when they're not only willing but actively requesting to be shown random, interesting content.
2. The subtlety of the ad feature makes it feel like you're stumbling on any other site.
3. You get instant feedback - thumbs up and down - on the campaign from a wide swath of visitors
4. Brand exposure is a given - they're not just seeing an ad, they're actually on your website
5. You can choose your target - Stumbleupon lets you select which segments of their audience you want to reach

Listen up carefully Reddit, Netscape & Digg - you should be figuring out how to make a combination of this and the Techmeme model work for you. It's not right for every advertiser, but it's a huge step forward.

Newsvine's ElectionVine Widget

Of course, the best form of advertising is the one you don't pay for, and Newsvine (hi Mike; sorry for not recognizing you at the party) is doing an excellent job of this with their embedded election widgets, a part of their ElectionVine campaign. Check it out:

 

 

The idea is simple - let people vote on their potential presidential candidate, but the execution is what makes it genius. The widget enables a community for each site that runs the voting, so you can see if visitors to a particular site are more/less likely to be fans of one candidate or ideology.

BTW - Let's please refrain from discussions of candidates or politics (apart from the relation to advertising on the Internet) in the comments. I'll delete or edit any of these that cross the line, as SEOmoz is not and should not be a home for that particular debate (if you're looking for it, there's tons of places on the web to go - maybe Newsvine?) :)

Please do share some of your favorite web ads or online advertising options. I'd love to see what others are doing to be creative with getting a paid message out in non-traditional ways.

p.s. Happy 4th of July to our American readers, and sorry to our Canadian readers for missing Canada Day - hope you had a great one.

Technorati Tags

hakia, newsvine, advertising on the internet, web advertising, gary price, nbc, 30 rock, stumbleupon, techmem, gabe rivera

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最近突然有欲望在网上买书，而且是买特价书，主要是为了给山区的那些学校，买一些特价书，于是自然就想到了购物网站的特价书了。

在5.1时去旅游，看到山区的小学，进去了解了一下，当地的校长老师们都很迫切希望有人捐献一些儿童书籍，让学生可以学得更加快，也可以让藏区的小学生更快学到标准的汉文。

现在的书都贼贵，特价书是个好选择，力所能及嘛。这个想法主要来源于：在以前，曾经有朋友到卓越、当当上把那些特价的2元、3元的碟全部买了遍然后拿到自己网站做促销和赠送，很有意思。

另：如果你们有兴趣，也可以购买一些书，100块买特价书能买好多了，那些小学的地址信息可以通过微笑图书馆和OCEF去获得，也可以跟多背一公斤的联系。如果身边的朋友卖旧书的，尽量不要卖啦，假期到了，联系捐出去最好。如果找不到捐的地址，我可以帮忙解决。呵呵。

废话少说，下面是我最近一段时间来在卓越、当当、淘宝上买特价书的感受，一一写来，分拆写，冲数量，别骂我。

卓越的搜索属于脑子进水级别的，只能搜索书名、作者、出版社、全文几个方面，想买个贵州的书，出来一大通东西，可是，作为买书的人，大部分不会在现在去买1995年出版的东西吧？但是，卓越就除了展示搜索结果和左侧进行很简单的分类之外，没发现他能引导消费。

当当的搜索还不错，高级搜索可以按照多种方式比较，包括折扣、出版年份等多方面搜索，不过，当当搜索比较烂的是，在关键字留空的情况下，不能搜索。

淘宝的搜索类别分明，价格比较是最牛B的，很方便区分一手、二手、拍卖等，不过，淘宝的卖家在录入的时候由于不是规范化录入，所以无法搜索折扣价格信息、出版年份、ISBN等都不能搜索。

给卖书的网站搜索功能的建议：作为电子商务网站，支持对产品每个部分的详细搜索是很重要的，另外一个就是搜索比价，最后一个就是关联性，如果这几个方面做好了，购买欲望提升很快。

而作为图书、音像这类标准化产品，更应该支持多种方式的搜索、比价等，毕竟这些产品的基本信息都是现成而且不变的，为什么不做得好一些呢？

本来想着豆瓣很有机会做到这一点，因为他很重要的是有个“口碑”搜索应用可以融入进去，如，按评分高低排列、按热度排列、按价格排列等，但是，目前真没有，郁闷ing。

PS：在这里顺便鄙视一下谷歌，tnnd，为了流量也不用这样吧，访问google.com和每次搜索，都自动跳转到.cn，不管你搜索中文还是英文。

Filed under: 精彩杂录

2007 年 6 月 29 日这天大概会因为某只手机的发布而被加载史册，但当天的重大发布绝不只这一样而已。GNU General Public License（GPL）的第三版也在这一天释出，而它对科技界的影响恐怕还要大于那只某手机。

GPL v3 最大的改变是在于处理所谓的「Tivolization」的问题，也就是营利公司将开放原始码的程序放到自已的机器里后，就不允许使用者再修改这些程序。在新的 v3 中，将用文字明确避免这样的情况发生。

但在我的想法中，这么做其实是把双刃剑。在概念上这么做是完全正确的，毕竟 Open Source 的成果是众人的，企业没有权利限制它们的修改。但从另一个角度来看，像 Tivo 这样的机器中，主要的收入来源是硬件的销售，而软件的功能更新是促使使用者升级硬件的重要手段之一（某某新功能只有新版的硬件才有）。如果升级软件都不须要更换硬件的话，那像 Tivo 这样的公司要如何生存下去？逼不得已之下，硬件商只有回到以前开发专用软件的时代了 -- 这对大家而言都不是好事。

无论如何 GPL v3 已经是势在必行的了。随后的一段时间，整个开放原始码社群应该会全面向 GPL v3 靠拢，而再往后的效应，只有时间才能给我们解答了。

[原文参考连接]

点击阅读全文及更多图片 - Free Software Foundation 释出 GPL v3

 

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Obligatory Fireworks Photo As we all must do when we see fireworks, let us let out a collective "oooooooohhh" and "aaaaaaaaaahhhhhhh" with the release of Movable Type 4.0 Beta 5. This release is right on par with our past releases,...

昨天很多人都在议论这个话题：FeedBurner的收费项目TotalStats和MyBrand成为了免费服务。用户可以免费的使用以下服务：

- 多少人阅读或点击了你的feed中单一帖子的统计（这曾经是FeedBurner称为“TotalStats”的一部分）；
- “阅读”统计，是对于某一天有多少订阅者跟你的feed互动的估计值；
- 一个叫做“MyBrand”的功能，允许你在自己的域名上设置一个FeedBurner的feed。

这一举动是FeedBurner被Google收购以后对于用户来说第一个重大的调整。对用户来说，这是一个好消息。而且在不久的将来，Google很有可能将所有针对个人用户的收费项目都变成免费的服务。为什么这么说呢？

Google对FeedBurner的收购，原因主要基于它作为一个渠道在RSS领域开放性和资源优势，可以帮助Google在RSS Feed领域中能第一时间抢占潜在的市场。FeedBurner不但为所有平台的用户提供Feed输出优化和发布服务，还为包括时代华纳在内的众多美国媒体提供深度的RSS Feed服务。Google通过对它的收购，甚至可以主动去改变整个Feed营销市场的格局。

这样看来，Google把FeedBurner免费化的目的就异常明显了：增加用户，继续扩大FeedBurner作为一个渠道的市场份额。Google应该还会逐步把FeedBurner的服务纳入Google Accounts，并和Blogger.com系统合并，进一步增加其影响力和用户粘度。

类似的举措也是Google的习惯性做法了，因为Google从来都没有把向个人用户提供收费服务作为自己的主要赢利模式。还记得Google Analytics么？这个也是被Google免费了的服务，在被收购以前，它的服务可是值每月199美元哦。

RSS Feed终究会成为一个主流的媒介，我一直这样坚信。我看到Google也这样认为，在这样努力。

Our friends over at FeedBurner, who sold out to joined the team at Google recently have just announced that pro-level stats and custom domains are now free. Two of their best paid features, Stats PRO and MyBrand, which lets you...

in a follow-up to his now legendary TED 2006 presentation, Hans Rosling demonstrates the next generation of the Trendalyzer software, which analyzes & displays world statistics in easily accessible ways, allowing people to see patterns previously hidden behind mountains of data.

about ten days later, he announced a deal with Google to acquire the software. he also shows Dollar Street, a program that lets you peer in the windows of typical families worldwide living at different income levels.

the finale is, again, amazing.

[link: ted.com (profile) & ted.com]

Posted by T.V. Raman, Research Scientist

From time to time, our own T.V. Raman shares his tips on how to use Google from his perspective as a technologist who cannot see -- tips that sighted people, among others, may also find useful.

As a book lover, I couldn't have been more excited by the advent of electronic books in the early 90s. And with the rise of the Internet, the possibility of being able to discover books online was really exciting.

I work on a project at Google called Google Accessible Search, which helps promote results that are more accessible to visually impaired users. Building on that work is today's release of accessible public domain works through Google Book Search. It's opening up hundreds of thousands of books to people who use adaptive technologies such as speech output, screen readers, and Braille displays.

I'm extremely enthusiastic about many of our efforts at Google, which ultimately have the potential to make the experience of accessing information for visually impaired users just as easy as it is for those with sight. My reading used to be determined by what was available in a form I could read. But today it's a question of using Google effectively so that I can find the right thing to read. Today's Book Search launch is an excellent example of how technology is truly democratizing access to the world's information.

If you have feedback about Google's accessibility services, join our group to share tips on what works well and what could be made better.

In the next installment of our on-going series of screencasts that showcase Movable Type 4.0 we decided to present an overview of what is perhaps the single most important screen in the application: the Compose Screen. In this quick...

代朋友发一则招聘信息: 网站架构师。招聘公司是 BlogBus。详细招聘要求(我觉得写的挺有趣的)如下：

------------------------- Begin -------------------------

纯技术人员工种，需要撰写代码，这其实是个体力活，所以我们需要您比较年轻。但我们一样需要您有至少一年的网站开发的工作经验（学生时代自己摆弄建站亦可），曾经独立开发过某个项目（或者是主要成员）。

在 LAMP 平台上，我们需要您有纯熟的工作经验，能够直接投入到独立开发之中。如果您曾经开发过大型Blog系统，那是会得到加分的。

技术能力当然很重要，但我们更看重您的学习和钻研能力。我们希望您能不断挑战自己的技术能力，因为网络时代，技术更新实在可以说是日新月异。

我们对您的加入抱有很大的期望。但是，我们是一个注重工作流程的公司，因此，请您遵循流程，将简历投递到人力资源的专用信箱中。请不要直接和我们公司的高管人员接触，除非您有足够的自信会打动他们。通常情况下，您这样的行为，会首先被扣除这样一个分数：对于流程的尊重。

我们的面试过程分为两步：初试和复试。期间大概相隔一个星期。所有加入BlogBus的人员，都需要经过高管面试。我们对于人力引进非常慎重。

我们会提供具有挑战性的薪资，也会为您提供培训和职业生涯发展规划。我们严格遵照国家政府相关的劳动力雇佣政策。但是，我们实施的是KPI绩效考核体系，就目前状态下，我们不提供一年13个月甚至更多的薪资。每个岗位需要3个月的试用期。

------------------------- End... -------------------------

有感兴趣的朋友请给 recruit2@blogbus.com 发邮件，如果能提一下是在我的 Blog 上看到的招聘信息更好 :)

--EOF--

A month ago, we launched the Movable Type 4 beta with word that we’re on a mission. The good news is that, since then, hundreds of thousands of you have joined us in the effort, downloading the beta or trying out various demos or just blogging about what you’ve seen....

Google is about making things accessible to everyone and one of the way to make this happen is to buy a service or software that used to cost money and release it for free. Google did this with Blogger PRO, Picasa, Keyhole (now Google Earth), Urchin (now Google Analytics), SketchUp and now FeedBurner PRO. According to UnderGoogle, the first visible effect of the FeedBurner acquisition is that you can use the advanced features of FeedBurner for free: reach (the unique number of people who view or click your feed posts) and stats for individual posts. Just go to "FeedBurner stats" and enable the features that used to be inaccessible until today if you didn't want to pay $5 a month for a subscription.

By default, FeedBurner already enabled the reach metrics for everyone. "Reach is the total number of people who have taken action — viewed or clicked — on the content in your feed. Subscribers is a measure of how many people are subscribed to your feed. At any given time, you can expect that a certain percentage of this subscriber base is actively engaging with your content and this "Reach" measurement provides this additional insight."


And other good news: FeedBurner MyBrand, the service that lets you serve your feeds from your domain, is now free. It used to cost $3-$14/month, depending on the number of feeds from your account. "With MyBrand, publishers can continue to take advantage of all of FeedBurner's services, but provide a transparent experience by running everything through their domain."

{ Thank you, Carlos. }

Update: FeedBurned confirms this. "Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you'll no longer gladly be billed on Tuesday for a burned feed today. We suspect this will be welcome news to the 450,000+ of you using many of our other free services, but understanding that your feed is your feed, you will need to activate these newly freed-up services in order to partake in their awesomeness."