They laughed at us in Geneva when we presented our new word to the scientific community, but it's the surest way to describe our latest enhancement to Headline Animator. Publish + Advertise, all in one place (and let's not kid ourselves, "adverblish" isn't going anywhere).
Headline Animator - through its many transformations - is morphing into quite the marketing tool. Why do we continue to call it a Headline Animator when others refer to these things as widgets? Because we are a stubborn people, some would say an ornery people, raised on the hardscrabble plains east of Medicine Hat, eking out meals of corn with more corn, and we say it's a Headline Animator…where were we? Oh yes. For those of you tracking the Headline Animator's evolution via ham radio or this blog, you already know that it helps build your audience by enabling feed promotion on MySpace, other blogs, in forums, even at the bottom of your emails. Or, you can just grab code and put it wherever you think it should go. Leveraging Headline Animator to advertise your content in other feeds is the next step.
How it works
By connecting the simple-to-use Headline Animator service to our world-class feed advertising network we can give content publishers the ability to create their very own dynamic, feed-powered ad units and place them in the feed ad network (all by themselves). No sales folks, no ad trafficking to ensure the creative is current. No speed bumps. Just you and your content, going more places. This is the fast-track method for putting dynamic content in front of an audience subscribed to the most popular feeds on the series of tubes. If the world's top blue-chip advertisers can advertise in feeds, why not you too?
Sample ads
Feed-powered ads reflect the most current headlines from your feed and they can be designed to suit your marketing needs. Create an ad encouraging feed subscription using one of our standard template designs. Or, paint your own canvas by linking to a background image you host. Check out these sample ads below:
Quality and reach of the ad network
Rarely has the almighty dollar gone so far. Place your ad in a target channel (e.g. Business, Arts & Entertainment, Travel) and it will run on established brand sites like the leading newspapers and media properties (e.g. USA Today, Wired, Newsweek), top blog networks (e.g. Gawker Media, B5 Media, Gothamist LLC) and independent sites across a diverse range of topics. This type of ad buy gives you scale and access to an audience consuming content away from traditional Web sites.
Getting Started
The process for creating and placing a Headline Animator ad is simple. Sign in to your FeedBurner account, select the feed you want to promote, navigate to the "Publicize" tab and look for the Headline Animator service listed in the left-hand column. From there, you can create your ad. (View a sample configuration screen) For more information, additional FAQs are included at the end of this post. If you publish regularly updated content and you want to put that content in front of more eyeballs, this service is for you.
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