今天冲到邹岭的新办公室做客。在出租车上,翻了翻随身带的红皮的笔记本,发现一些2年前的一个eBay内部会议的潦草的记录。eBay开高层会议的时候常请来一些重量级的嘉宾。那一年是GE的Jeff Immelt。记录的东西没有任何条理,也不想加我的评论,仅仅是听到的只言片语。或许对大家也是个启发。
Big vs Small
好久没跟大家在这里相见。相信你们已为旧的一年划上完美句点,正快乐地打造一个更亮丽、更美满的一年。
在大家的鼓励下,英特尔过去的一年应算成绩亮丽、动力十足。45纳米及高-k介质和金属栅的创新,Tick-Tock战略模式的实践,以及作为一流的企业公民的努力,为2007划上完美句点。2008将是充满机遇的一年,它不仅是奥运之年,也是英特尔公司成立四十周年。我们对它充满期待。
常有人问我,在英特尔工作最快乐的是什么?我想能够和世界精英一起共事,每天拥抱惊喜,该算人间一大乐事。我的同事们最近在安腾芯片上植入了20亿个晶体管,万分令人惊喜。近日发布的超低功耗Atom品牌处理器,也让人喜出望外。
更叫人欢喜的是:这些精英们即将聚会黄浦江畔,在4月初上海英特尔信息技术峰会(IDF)上与大家切磋交流。这是2008上半年全球唯一的一场IDF,也是英特尔首次将年度第一场IDF放在中国上海举办。这不仅是“有朋自远方来,不亦乐乎”的喜事,也一定会成为您与来自全球的专家伙伴一起探知未来行业趋势的最佳机会。
欢迎大家在阳春4月到上海来,期待在IDF与大家见面,一起共享信息技术的喜悦,一起成长。
Comments (0)每天在地铁里往返的一个半小时,成了我完整的阅读时间,就像忽然发现自己家院子里埋着大笔的宝藏一样,我为忽然获得这样大段的阅读时间而欣喜不已。
出家门之前,一边穿衣服一边站在书架前挑选今天的读物,就像姑娘们出门之前在梳妆台前选首饰一样,选哪本全看心情。全然不顾小宝在门口催促。
小宝车我到四惠东,这里是起点站,可以保证每天都有座位,我会选择坐在门口的栏杆边,原因有三,一是不用担心两边被人夹着影响看书,再就是下车比较容易,三是手边有个抓的地方。
我读书向来喜欢杂览,不喜欢成体系按步骤有重点的读。随意的杂览,对我来说是享受,是生活的一部分。
大学时候一次在图书馆看书,无意中听到旁边的俩老少管理员聊天,这才知道原来北大图书管理员们自己总结出了一套看人标准:如果成系统、有重点,按读书计划来读的学生,通常能成大事;杂览乱看的学生,也就一般人了。所谓的有计划,是指有目的、按照固定的读书计划、一本一本的“啃”,比如准备看外国文学,就按照外国文学发展脉络,系统通读每一个阶段的里程碑读物。我是真的遇到过这样读书的人,他们的读书计划从入校请老师推荐开始,会延续到毕业以后。但……嗯……好久没听见他们的消息了。
说到看人标准,不由又想起一出:北大食堂(特指农园)的师傅也有一套自己的看标准:如果固定在食堂快关门前后才来打饭的学生,就是成绩好的学生;如果不在固定时间来,打饭时间或早或晚,就是一般学生。很荣幸,我是他们眼中的好学生,每次给我的饭盒盛菜,师傅们总是心照不宣的多给一勺,并不经意的用眼神关心的扫我一眼,当然这个待遇不仅是给我的,也是给所有固定在12:50以后才出现的学生。只是师傅们不知道,那菜盆里的肉容易沉底儿,去晚了一勺侩上来的,都是货真价实的肉,我就是奔着这个踩着点儿去的。这个信息来自于给我盛饭的小男孩,每次要一两饭,总能给到小二两,我很不领情的问,咋给这么多呀?小男孩说,你不是好学生吗,于是聊起来引出这么一段儿。
我真的特乐意做个吃肉和杂览的“一般人”。而我大学时候学校是提倡“精读”的,专业上有指定精读的书籍,英语居然还分了专门的精读课,对此我一直不以为然,用什么读什么,只吃精细粮不吃糙粮,知识体系是很不完善的,用我妈妈最近常说的话就是会导致“气血不足”。
我小时候就“气血不足”,那时候在家教的影响下,我幼稚的认为(我爹妈也这么认为),武侠小说是不良少年不良少女的读物,言情小说更是不能看的“闲书”。在此影响下我对以港台文化为代表的“庸俗文化”非常不屑:我在大学之前没有读过一本武侠,看过一本的琼瑶(《窗外》,囫囵吞枣的看了一遍,在准备精读第二遍的时候,被巡视经过的我爸发现并生气的撕成两半,这曾让我在很长时间内对借书给我的隔壁叔叔很不好交代),港台片不看/港台歌不听/连那时候流行的窄脚裤也拒绝穿……并非常得意于自己的与众不同。
爸妈爱看书买书,收集了一墙壁的书,而书柜里当然都是烙着他们的审美观和世界观的各类书籍:喜欢的我就马上看,不喜欢或看不懂的就搁着,啥时候想看了再看,久而久之,当我发现连我妈业务上的案例书我都看过几遍的后,我意识到家里所有的书都已经看完了。也可能是这段时期的烙印太深,即使上大学并在宿舍老大的辅导下把武侠和言情都普及了一遍后,对它们我还是没有太大热情。
我现在深信,该读的书我早晚会读到,不用刻意去分类,书读多了就会自然而然的形成自己的一套知识归纳体系。所以我依然随意的杂览和乱看。
现在地铁给我提供了很好的机会,可以每天雷打不动的有固定的读书时间。所以我会不喜欢在坐地铁的时候有人跟我同路,就像不喜欢读注释版的书一样,觉得被打扰了,很不自在。
改天再写,开始上班了。
AdSense Optimization Boot Camp Tip #2
If you are a publisher who has multiple ad units on a page, whether it is because of personal preference or simply because it is a long content-heavy page, you need to make sure your placement isn’t leaving revenue on the table. Time and time again I have helped clients optimize their AdSense ads, only to discover they had the highest paying ads are showing in the lower CTR ad units… meaning that the ad unit that has the most clicks by visitors is showing lower paying ads. This means they are making less than they could be!
It is important to know that Google distributes ads on a first come, first serve basis. So the ad units that the mediapartners bot sees FIRST in the HTML code is the one that will show the first (and best) ads. The bot does not look at the overall page output in a browser, so just because the ad is at the top of the page when you look at it in your browser does not make a difference if it is not also the first ad listed in the HTML. The key is which ad unit appears first in the HTML code.
First, you need to figure out which ad unit is the one with the highest CTR. Pick out a few pages with the most clicks overall, and set up individual channels for each ad unit. Name them something obvious so you don’t get confused looking at the stats, that makes it easy to see which ad unit has the higher placement in the HTML code (not the one that is highest on the webpage when you look at it) such as “first in html” “second in html”, or something that you can remember which ad units appear first, second and third when it comes time to analyze the results. Let them run for a week or so, then analyze the results.
Now, check your stats, bringing up those channels. Which ad unit has the highest CTR? If you see the “first in html” channel, all is good. Now, if “second in html” or “third in html”, you have some work to do. You need to take the one with the highest CTR and make sure it is the one that appears first in your HTML, such as through the magic of CSS. If “first in html” only had one click worth seven cents in the week, you might just want to remove that ad unit to make it quick and easy for you.
Don’t fall into the mistake of ignoring click through rate and simply looking at revenue. Why? Because enough clicks on a low CTR ad unit that is showing the highest paying ads could result in more revenue than fewer clicks on the higher paying ads. So it is the CTR you want to be comparing. This will also help weed out any potential geotargeting issues that could be skewing it - where users from countries outside of your target market area could be seeing ads worth much more/less than the ones insideyour target area. If you use an ad serving program that supports geotargeting, you can serve these special “… in html” channels only to your target market country, while serving up alternative channels to those outside of the market area.
Even if you think you know which ad unit must make the most money, without individually tracking them, it is always worthwhile in the long run to test it an ensure what you think is true really is true!
Watch for Tip #3 tomorrow, which is a privacy policy readers can use for their sites running AdSense. Also, read AdSense Optimization Tip # 1. Get your optimization tips daily by Subscribing to the JenSense RSS. And follow me on Twitter.
Post from: JenSense
Does your highest CTR AdSense ad unit have the best spot for revenue?
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