18:17 第二章 通过Google AdSense 广告使闲置资源收益最大化 (7) » Google AdSense 中文博客


1. 高效使用网站广告闲置资源
2. 启用 AdSense 补余的前提条件
3. 直接补余
4. 频次补余
5. 地理位置补余
6. 时间和日期补余

通过 Google 广告管理系统,我们还可以实现时间和日期上的精准投放。通过和AdSense广告补余相结合,我们可以在指定的日期或者一天中指定的时间投放商业广告或内部广告,剩余的时间将自动展示AdSense广告。

下面,我来介绍一下如何配置时间和日期补余。

- 登录系统,点击“订单”,点击创建新的订单,或者选中您希望继续使用的订单

- 点击“新订单项”来创建新的订单项

- 进入新订单项界面(我在此处介绍的是针对时间和日期补余的特定操作;关于界面上其他选项的配置,请参照我在之前的介绍),在“投放优先级”一栏中选择“独占”;在“定价类型”中选择“每日费用”。通过这里的设置,我们把广告类型设置为CPT(包天类型)。最后选择订单希望投放的广告位置



- 在“定位”一栏中,我们就可以设置时间和日期定位了。在这里我向大家介绍两个例子:







- 点击最下方的“保存”完成订单项的配置。

在配置完成订单项之后,接下来,您可以按照之前介绍的方法完成剩余的素材配置。订单就会在我们设定的时间和日期显示广告了,剩余的时间将会自动展示 Google AdSense 广告来将闲置流量收益化(如上两例中,第一例将在周六周日展示 AdSense 广告,第二例将在一周中除了每天早上10-12点之外的时间展示 AdSense 广告)。
11:45 Some Upcoming Events for Beginners and Experts » Google Analytics Blog

Are you ready to get serious about Google Analytics and/or Website Optimizer and looking for some hands on training to take you to new levels? Have you seen a Google Analytics educational video and thought, "I'd love to talk about this stuff in person?" Do you find yourself logging into your Google Analytics or Website Optimizer account more often and having specific questions? Are you itching to improve your marketing and web design ROI?

Yes? Well then, check out Seminars for Success, going back to Los Angeles and Chicago due to popular demand and the fact that you can never visit these 2 cities often enough!

Seminars for Success are day-long seminars designed to help you improve your online marketing and get the most out of Google Analytics and Google Website Optimizer. We've selected industry professionals from our Authorized Consultant network to teach these seminars in cities around the U.S. There are both beginner and advanced seminars. Here are the dates of the upcoming seminars:
For more information on the content of the seminars and to register, visit the Los Angeles seminars site or the Chicago seminars site.


In your spare time, do you think about new advanced segments to create? Do you know who said, "Do Something Surprising: Don’t Puke Data Out"? Have you ever attempted multi-campaign attribution or social media marketing?

If you answered yes to any of the above, then you might be a web analytics power user, and should attend the X Change conference at the St. Regis in San Francisco this September. Now in its third year, the conference bills itself as a gathering for "experts and those practitioners who are serious about digital measurement." With sessions like "Measuring the New Retail Model: Social Commerce" and "Segmenting and Targeting Visitors: Advanced Tips and Tricks" we think it will be fun and educational - a worthwhile three days. You'll leave with some new techniques and honed skills to be sure. For the first time this year, they're offering "Think Tank" breakout sessions where you'll get hands on training in some of the latest and most practical techniques.

Use the discount code "WAD15" for 15% off when you register and make sure to say hi to our own Brett Crosby after he participates in the "Four Founders" keynote to open the conference. Brett and a few other founders of web analytics companies will be discussing the evolution of the digital measurement industry.


11:33 Documentation Update » MovableType.org - Home for the MT Community

This week we’ll be previewing some of the new features of Movable Type 4.3 (try the Movable Type 4.3 beta). I’ll start the week off with a post on the my progress updating and improving the Movable Type documentation and Matt Jacobs, MT product manager, will be posting about other features of MT 4.3 later in the week.

Intro

In product documentation, the manual is the product. If a feature isn’t defined, it doesn’t exist as far as the user can tell. If a feature is described badly, the user will perceive the product to be a bad product. Thus, do not skimp on the documentation. Randal L. Schwartz, Perl author

Documentation should be an integral part of the development of a new feature. It should start as a Specifications document, then be used for Quality Assurance testing of the feature, and then published publicly as the Official Documentation for the feature.

Describing how a feature works provides new insight into how it could be coded better, reveals bugs, or gives inspiration to new features.

Documentation is even important to the developers who wrote it as sometimes they have totally forgotten their strategy at the time, or perhaps their experience since writing the code has provided them new insights.

Good documentation will reduce the amount of questions that are asked of our developers and provide them with more time code in peace.

MT Docs History

One of the biggest complaints we hear from Movable Type users is lack of documentation. Those who have looked under the hood know that it’s powerful, but for the majority of users documentation is where they turn when they want to find answers.

In the past, valiant efforts have been made to improve the docs, but they’ve always been halted by higher priority tasks or due to the loss of resources. Many of docs have suffered from lack of completeness or worse inaccuracy. With no official documentation guidelines or style guide to follow and documentation often being the least fun part of programming, the docs were often limited to very limited description of functionality.

Since MT4 was released, whenever possible, I’ve taken the time to add clarity and/or examples to the docs during and between various projects… and I even wrote up a POD Doc formatting guide for internal use.

We’ve always stressed the production of documentation, but true progress in bringing this work public has been hindered due to the complication of formatting docs in POD, requiring them to be checked into in the Movable Type code and then later synced to movabletype.org. Since docs were often updated directly on movabletype.org and not in the code, keeping these two separate locations manually synced was not a scalable nor desirable solution.

Movable Type 4.3 Release

So with the docs being a part-time pet project, I was happy to see that “documentation” was a feature listed for the MT 4.3 release. When I was asked me to take on the docs as my ongoing project, I was stoked!

Upon initial survey, I found that the docs was composed of 1452 total pages. Sheesh… where to begin?

Knowing that this wouldn’t be my only project and that there was a chance my priorities could change, I figured that it was important to establish a framework and style guide such that when developers have time, they can follow this guide to quickly create complete, accurate, and consistent documentation, formatted to fit in seamlessly with the rest of the documentation… thus providing a continued increase in quality over time.

Knowing that some of the 1452 pages would take 10 minutes, others would take a few days, and that I would find there were features for which docs didn’t exist, I figured I would start updating the docs with reported bugs, docs with little or no content, and those which were most visited based upon Google Analytics results.

Starting with the the 812 pages of docs for tags, modifiers, config directives, and appendices would give me a good sense of what a style guide should look like and would provide valuable insight when shifting focus to the 640 pages of guides, release notes, etc.

Current Status

So far I have:

Future Plan

Once docs related to Movable Type Markup Language (template tags, tag modifiers, config directives) and other appendices are more complete overall, work will shift to developing guides to assist in the use and learning of Movable Type’s features. While writing guides, related docs will be updated as necessary to support the guides.

Currently many of the guides are grouped by user type, but there is a desire to convert the structure to a more topic-based set of guides. (This way to learn about using “assets”, it won’t first require guessing if the desired information would be categorized under Author, Designer, Administrator, or Developer docs… rather you’d find a guide called “Using Assets” which would contain everything related to assets.)

An outline of how the guides section will be architected hasn’t been defined, but some have been suggested.

You Can Help!

  1. Create/update a page using the style guide to help keep the docs consistent and complete.
  2. Submit the docs via any of the following methods:
    • Submit a case in bugs.movabletype.org. Just a Title and description are necessary, the link is pre-configured to place the case in the Docs area for triage.
    • Leave a comment on the page of the doc with the notes
    • Edit the docs directly if you’re a community member who has been granted access to the docs install. (Leave a comment—as a native MT user—on this post if you’d like to apply for an account.)

Feel free to start anywhere in the docs. I’ve created outlines in the style guide for documenting tags, modifiers, and config directives.

Because I’m not a Perl expert (yet!) there are some docs which I’ve edited, but was unable to complete. I have tagged them with a private tag and created a couple index templates to list them. Most of the pages are stubbed out with questions placed in html comments. (Once docs are updated, the respective private tag should be removed):

If you have any questions or feedback, please feel free to email me: Beau at Six Apart


Some thanks… to Su, Elise, Jesse Jay, and Byrne and other community members for proofing, testing, providing feedback, submitting documentation bugs, and tweeting about the updates and activity; Matt Jacobs for some templating suggestions; to Brad Choate and Mark Paschal for providing insight into the Perl logic and guidance in creating the HeadingLinks plugin; and thanks to David Jacobs for making time for this project.

02:13 Google 阅读器 - 车东 的共享条目 » Delicious/chedong
可以通过https访问和订阅
Why Google Reader survived the 2nd June ban of GFW and what can you learn from itest's blog » 车东's shared items in Google Reader
Shared by jjgod
interesting inspection

GFW is the national firewall implemented in backbone Internet of China. It has four types of block:

During the great ban of 2009-06-02, *.live.com, bing.com, twitter.com, flickr.com, hotmail.com, along with previous banned youtube,com and *.blogspot.com, are no longer accessible within China directly. But Google Reader, one of the main anti-☭ propaganda source, survived. Why?

Let's look at one of the typical Google Reader HTTP request:

https://www.google.com/reader/api/0/stream/contents/user%2F1338082....
    |   |            |
    |   +-----+------+
    |         |
    |         +--- DNS pollution and IP ban are unlikely,
    |              unless GFW totally bans all www.google.com
    |
    +--- https, means data transfer between your IP
         and www.google.com IP (64.233.189.99) are encrypted,
         thus URL block and content filter are useless,
         except GFW implements some sort of MITM attack which is too costly

So what can we learn from it?


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