Since we launched the Google Analytics Individual Qualification (IQ) program, many of you have asked for a way to prove to others that you have passed the Google Analytics IQ test and are therefore Google Analytics qualified. We're pleased to announce that you are now able to create and publish a link to your official test record. You can publish this link on your website or share it with others however you wish. When someone clicks on your link, they'll be taken to a page that looks like this:

Your test record can also display your test score and a contact email address if you wish to share this information. You can even create multiple test records -- for example, one that includes your contact email address and one that doesn't -- to share with different people.

Here's how to set it up. Go to the Google Testing Center and sign in to your account (using the same email to log in that you used when you took the test). Once you've signed in, click the Manage Your Test Records link (highlighted in yellow on the screenshot below).
You'll then see this screen (below). Click the Add link (highlighted in yellow).
On the next screen, you select the information that you want included in the test record. The Description can be any name you want; you'll be the only one who sees this name.
Save the record. You'll now see a test record. Click the record (shown in yellow, below) to get the link.

You'll now be able to share your test record by copying and pasting your link.
We encourage you to share and publish links to your test record, but please remember that you may not create logos or graphics (or reuse any logos that you find online) to promote your Google Analytics qualification. The link to your test record is your official proof of qualification.


Posted by Alden DeSoto, Google Analytics Team

Webmaster Level: All

In May this year we announced Rich Snippets which makes it possible to show structured data from your pages on Google's search results.


We're convinced that structured data makes the web better, and we've worked hard to expand Rich Snippets to more search results and collect your feedback along the way. If you have review or people/social networking content on your site, it's easier than ever to mark up your content using microformats or RDFa so that Google can better understand it to generate useful Rich Snippets. Here are a few helpful improvements on our end to enable you to mark up your content:

Testing tool. See what Google is able to extract, and preview how microformats or RDFa marked-up pages would look on Google search results. Test your URLs on the Rich Snippets Testing Tool.


Google Custom Search users can also use the Rich Snippets Testing Tool to test markup usable in their Custom Search engine.

Better documentation. We've extended our documentation to include a new section containing Tips & Tricks and Frequently Asked Questions. Here we have responded to common points of confusion and provided instructions on how to maximize the chances of getting Rich Snippets for your site.

Extended RDFa support. In addition to the Person RDFa format, we have added support for the corresponding fields from the FOAF and vCard vocabularies for all those of you who asked for it.

Videos. If you have videos on your page, you can now mark up your content to help Google find those videos.

As before, marking up your content does not guarantee that Rich Snippets will be shown for your site. We will continue to expand this feature gradually to ensure a great user experience whenever Rich Snippets are shown in search results.

Written by Kavi Goel, Pravir Gupta, and Othar Hansson