MarketingSherpa最近有两张图，都是关于社会化媒体营销的：
图片来源：MarketingSherpa - New Chart: Social Media's Share of the Online Marketing Budget
图片来源：MarketingSherpa - New Chart: Challenges Becoming Increasingly Important in the Year Ahea
怕图以后看不到了，把其中的数据列表如下：
| % | |
| Website 网站 | 27% |
| Paid search (PPC) 付费搜索广告 | 21% |
| Email 邮件 | 19% |
| Social media 社会化媒体 | 11% |
| Search engine optimization (SEO) 搜索引擎优化 | 10% |
| Online display advertising 网络显示广告 | 6% |
| Other online marketing 其他网络营销 | 6% |
| 重要性提高 | 重要性不变 | 重要性降低 | |
| Measuring and proving the ROI of social media programs 测量和验证社会化媒体营销的投资回报 |
77% | 22% | 1% |
| Converting followers, fans, etc. into paying customers 把关注者、粉丝等转化为付款的客户 |
71% | 27% | 2% |
| Getting target audiences to engage and participate 获得参与和参加的目标受众 |
71% | 27% | 2% |
| Finding the time to perform social media programs 寻找实施社会化媒体营销的时机 |
62% | 34% | 4% |
| Lack of an effective social media marketing strategy 缺乏一个有效的社会化媒体营销策略 |
62% | 31% | 7% |
| Getting the budget and resources social media deserves 获得社会化媒体营销所需的预算和资源 |
58% | 37% | 5% |
| Finding experienced and proficient social media marketers 寻找有经验的、精通社会化媒体的营销人员 |
50% | 43% | 7% |
| Management resistance to sharing information online 处理对在线分享信息的阻力 |
30% | 45% | 25% |