Posted by great scott!
This past Friday
Wetpaint hosted Lunch 2.0, and no, it wasn't user generated food, but rather an informal gathering of Seattle area Web 2.0 companies, and Rand and I were fortunate enough to attend. It was a nice opportunity to meet and chat with a bunch of really great people and learn what everyone's up to as well as enjoy some awesome food from the Batali family's local deli,
Salumi.
We mingled with the 50 or so attendees from such companies as
Zillow,
BuddyTV,
Level 3,
Payscale,
TalentSpring and more while having some nosh and getting a live, sneak-peek at ZenZui's awesome forthcoming
mobile browser. After everyone ate and chatted, the presentation portion of the afternoon commenced.
Trevor Foucher from the
Google WMC team discussed the basics of crawling and indexing as well as displaying some of the features available through Webmaster Central. While I'm sure this was solidly informative to many of the people in attendance, as someone in SEO it was a bit remedial (spiders can't see Flash content!). An interesting issue did arise though regarding how WMC handles large UGC sites, which I'll come back to in a minute.
Trevor finished out his presentation and our very own Rand Fishkin took the podium. Rand gave the crowd a choice of presentations: Link Spamming or Link Strategies (of the non-spam variety). The overwhelming consensus was for Link Spamming. Again, never underestimate the powerful
allure of the dark side. It was, as is usual with Rand, a fun and informative presentation covering such areas as Keyword Stuffing, Cloaking, Paid Links, Farms, Parasite Hosting, etc. He also briefly mentioned some white hat tactics including his beloved, oft-trumpeted (and insanely effective) badges and widgets strategy. I'd go into detail but you can view the PowerPoint from the presentation here. Hmm, Rand neglected to tell me where he's hiding the presentation, but he promised we'd have it available, so look for his edit with a functional link at the bottom of the post.
Wetpaint CEO,
Ben Elowitz, then took a moment to talk about their UGC wiki network and the phenomenal growth they've seen over the past year. Wetpaint is currently serving 400,000 users and experiencing 50% traffic growth every month: very impressive. They'll be launching a new homepage soon as well as enhancing options for password protection and site privacy. He then brought up the problem Wetpaint has experienced with Google WMC: Who is the webmaster of each of the user-created sites on Wetpaint, the site owner (Wetpaint) or the creator (user)? Currently, Google considers it to be Wetpaint but, while they're happy to set up WMC accounts for their users, they long ago hit Google's 500 site max at WMC. Trevor indicated that Google is aware of this problem for Wetpaint and other sites with similar structure and they're working to figure out the best solution.
Darren from eyejot gave a brief overview of their very cool
browser-resident video messaging technology. We may do a full review of eyejot in the future as both myself and Rand were impressed by its apparent simplicity, mobile compatibility and ability to realistically facilitate video e-mail.
Overall, Lunch 2.0 was a successful and welcome networking event. There was rumor of making it a monthly occurrence and SEOmoz will definitely continue to be involved as long as the organizers will put up with us.
On the random, six-degrees side of things, I had a couple of interesting encounters at and surrounding Lunch 2.0. First, I was fortunate to meet and talk with Andy Liu of BuddyTV which was a pleasure and interesting because, oddly enough, the writing sample I submitted to SEOmoz as part of my hiring process was a recap of
24 that I'd originally written to pitch myself as a writer for BuddyTV several months earlier (they liked it but things didn't quite pan out). Second, I happened to run into Evan from ZenZui (who I'd just met at Lunch 2.0 earlier in the day) at the
Wings Hauser show Friday night. He was there with my good friends Kim and Erin, with whom he's apparently been friends since high school. Strange coincidences, both.
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