23:37 FeedBurner引入AdSense » WebLeOn's Blog

在FeedBurner被Google收购的时候,就注定了Google的广告系统会慢慢的进驻FeedBurner的高质量内容渠道,这一天今天终于到来了。

FeedBurner的官方Blog上公布了一条消息:现在FeedBurner的用户可以直接使用Google AdSense的服务,在Blog或者网站上放置页面广告。用户不需要参加FeedBurner的Ad Network就可以使用这项服务,而原来在页面上放置了FeedBurner Ad Network广告的用户,在没有FAN广告的时候也会自动显示AdSense广告。

目前FeedBurner-AdSense仅仅支持300x250和468x60两种尺寸的文字及图片广告。如果你对在页面放置这种广告,可以参看官方的详细介绍。对于在中国的Blogger们,通过这种途径在自己的Blog放置广告可能会在短期内获得比较高的CPM单价。

AdSense for Feed暂时还没有植入FeedBurner体系,而这才是Google看中FeedBurner非常重要的一点。不过关于Feed中的广告,总是会更加谨慎一些。
22:14 I’m Not Dead » English - The Real Deal

谢谢各位的关心。本人一切安好,因为无穷无尽的spam和一些其他原因,已经不想再写blog。本来打算一直懒下去,结果发现YouTube在国内又可以正常访问了,一高兴,就决定开始继续更新,嘿嘿。

先分享个前段时间看到的好玩的东东。加*号的是我没有看懂个中奥妙的句子,谁琢磨出来了望不吝赐教。

I wondered why the baseball was getting bigger. Then it hit me.

Did you hear about the guy whose whole left side was cut off? He’s all right now.

To write with a broken pencil is pointless.

When fish are in schools, they sometimes take debate.

The short fortune teller who escaped from prison was a small medium at large.

A thief who stole a calendar got twelve months.

We’ll never run out of math teachers because they always multiply.

*When the smog lifts in Los Angeles, U.C.L.A.

A bicycle can’t stand alone; it is two-tired.

A will is a dead giveaway.

*Time flies like an arrow; fruit flies like a banana.

A backward poet writes inverse.

If you don’t pay your exorcist, you can get repossessed.

With her marriage, she got a new name and a dress.

When a clock is hungry, it goes back four seconds .

The guy who fell onto an upholstery machine was fully recovered.

*A grenade fell onto a kitchen floor in France, resulted in Linoleum Blownapart.

He broke into song because he couldn’t find the key.

A calendar’s days are numbered.

He had a photographic memory which was never developed.

*A plateau is a high form of flattery.

When you’ve seen one shopping center, you’ve seen a mall.

If you jump off a Paris bridge, you are in Seine.

When she saw her first strands of gray hair, she thought she’d dye.

Santa’s helpers are subordinate clauses.

Bonus video: Leona Lewis - Bleeding Love

15:24 Google Code - Google APIs » del.icio.us/chedong
Google所有服务的API
紧急公告:关于酒店预定的问题 » CNBlog: Blog on Blog

各位嘉宾,关于酒店预定的问题,请与吕欣欣联系:13911568574



10:48 Varnish is a state-of-the-art, high-performance HTTP accelerator. » del.icio.us/chedong
Varnish is targeted primarily at the FreeBSD 6 and Linux 2.6 platforms, and will take full advantage of the virtual memory system and advanced I/O features offered by these operating systems.
10:22 CPC 与 CPM 广告 » Google AdSense China Blog


我们经常收到发布商的来信询问收入到底是按展示计算还是按点击计算,为什么帐户报告中广告已经展示了几千次却没有任何收入。答案是您的收入如何计算取决于在您网站展示的广告是按点击付费的广告 (CPC)还是按展示付费的广告(CPM)。通常情况下,您的网站展示的都是按点击付费的广告,只有当广告商通过网站定位在您的网站上竞价时,您的网站才会展示按展示付费(CPM)的广告,这时每一次有效的广告展示都会为您带来收入。

不过请注意,您的 CPM 收入并不是您帐户报告中 eCPM 的数值,eCPM 仅是一项报告参数,用来帮助您了解您网站上的广告效果,我们会在今后的文章中对 eCPM 做详细的介绍。

要查看您网站上在一段时间内展示的是哪一种广告,您可以在您帐户中的 “高级报告” 进行查看。选择 AdSense for content 作为产品,在 “数据显示依据” 栏选择按照"单个广告"显示数据,并选中 “依据定位类型显示数据 - 内容相关或网站”,然后点击 “显示报告”,就可以生成一个依据广告类型的报告(如图中所示)。报告中 “内容相关” 代表 CPC 广告,“网站” 代表 CPM 广告。



发布商无法要求网站展示 CPM 广告,但是您可以通过优化网站内容,以及设置可定位的广告单元吸引 广告客户将广告定位到您的网站。请记住:保持高质量的网站内容,广告商自然会找上门来。
10:12 世界宗教历史 History of Religion » del.icio.us/chedong
从公元前3000年到公元2000年的演化历史。
会议日程已经公布 » CNBlog: Blog on Blog

目前会议日程已经公布在年会自己的注册系统上。在这里注册的参会者,可以点击进入自己感兴趣的话题,标记上你是否对此话题感兴趣。这样在场外,如果还想继续讨论自己感兴趣的话题,可以方便寻找其他对此话题感兴趣的blogge,以便进一步探讨和交流。

下面是目前拟定的会议日程的拷贝,仅供参考。这个日程仍然可能会有所变动和修改,请以会场所发的会议手册为准。

活动议程

2007-11-03, Sat

2007-11-04, Sun



博客营销搜索引擎优化SEO每天一贴 » Che, Dong's shared items in Google Reader

网络营销十技之七:博客营销

做SEO的比其他任何行业的人都了解博客的重要性,很多SEO都有自己的博客,这不是个偶然现象。

博客营销效果可能没有搜索竞价排名论坛营销等那么快速直接。但坚持下去,博客营销所带来的后劲和潜力却不可小看。

我这里所说的博客营销是指真正写一个以原创内容为主的博客,而不是去各大博客托管商建立博客帐号发同样的文章,指向自己的主网站,那种手法称作外部链接建立策略更适合。

博客必须是个性化的。从一开始博客就是个人日记的形式,所以内容也应该是个人化的。就算是企业博客也不必搬出老板的样子,更不必按上市招股书,或者年度报告那种口气来写。

个性化的博客完全可以嘻笑怒骂,搞搞无厘头,发发牢骚。越是展现个人风格,越能吸引读者,毕竟我们在网上看到的正儿八经的新闻和文章太多了,能感受网页背后有血有肉的个人性格的机会却很少。

博客是很好的企业公关工具,可以说是进可攻,退可守。就算是企业博客也都是个人写的,很多时候完全可以不必代表公司立场。有时候自卖自夸一下,讽刺一下竞争对手都无伤大雅。写的时候也不必打草稿,写错了,写的不合适也没什么大不了。承认错误,或者说一句,这是我的地盘我做主,也挺好。

这样充满个人化的载体,却可以给一个企业带来很大公关利益,聚集众人的目光,可以变成一个解释公司立场的场所。最好的例子就是Matt Cutts的博客,尽管Matt Cutts一直强调他的博客的个人性质,非官方立场,但是有多少人能把他的博客当成纯粹个人的博客呢?

Matt Cutts博客给Google带来的亲民印象,对站长的友好提醒,与神秘Google的有限互动,给Google公司带来的利益是有目共睹的。

博客营销的本质是获得话语权。虽然也有博客通过Google AdsenseTLA付费评论,最近的阿里妈妈网站联盟等各种方式直接盈利。但总体上来说,靠博客直接卖东西盈利的是少数。

博客最大的任务是获得话语权,或者通俗点说是,昭告本行业,这儿有这么一号人,请大家注意。

这种通过博客获得的话语权和权威地位,对服务类型的公司最有好处。这也是SEO行业几乎所有重要公司和人物,都有旗帜性博客的原因之一。

客户在找服务商时肯定要做相关的搜索,看看这个行业都有哪些有分量的人物。如果你的博客有大批追随者,被大量转载,引用,评论,自然你所提供的服务会被列入候选名单。

所以在大部分情况下不要急功近利地企图在博客上直接盈利,重要的是获得话语权。

怎样写好博客,网上文章已经不少,比如博客联盟有不少好文章,大家可以参考。

AdSense Integrated with FeedBurner Site AdsBurning Questions - The FeedBurner Weblog » Che, Dong's shared items in Google Reader

There's really nothing spookier than hollow, empty ad spaces rattling around your blog and/or web site, putting no cash in your pocket nor any extra hob- in your goblin. Before you banish these underperforming idlers to some distant house upon a lonely hill, we recommend redeeming them with a chance to boost your earning potential. This Halloween, the FeedBurner development team is asking those of us who do the announcing around here to make note of the now-available integration of FeedBurner site ads and AdSense.

This newly integrated capability — designed just for FeedBurner-powered content like yours — puts relevant AdSense content ads to work on your blog and/or website. (Note: AdSense options for feeds not available at this time.) If you choose to activate this service, you can run a 300x250 or 468x60 text or image AdSense ad on your blog. The ad will appear below the first item on your site and archive pages once you have installed the necessary code. Ad content is automatically targeted to complement your site and you will earn revenue each time visitors click on ads. You can even customize the colors (or use a saved color palette from your AdSense account) so the ad unit fits your site's look and feel. Check out these 300x250 examples below.

adsense_300x250.gif

RainRecording.png

You don't have to be part of FeedBurner's ad network to put these ads on your site, but be sure to review Google's policies for participating to make sure your site's content is eligible, as these ads are subject to AdSense terms and conditions. Once you're signed up for AdSense, you can check out all the other ways you can monetize your site with ads near your non-feed-powered content. If you are currently part of the FeedBurner Ad Network (FAN), and you've configured your site to run ads, AdSense ads will be inserted on your web site only when there are no FeedBurner Ad Network ads available for those placements (if you choose).

Get Started
To activate the service, sign in to your FeedBurner account, select your feed and go to the Monetize tab where you can connect this service to your AdSense account (if you already have one), or create a new AdSense account (if you don't). This service is currently available to members of FAN and all manner of FeedBurner publishers who go >bump< in the night, but haven't yet joined FAN. (Note: If you have enabled FeedFlare for your site, you've already added the magic code that makes these ads go where they need to go, so connect your account to AdSense on the Monetize tab and you're ready to earn!)

Earning additional revenue doesn't scare me, I t-tell you what. Where can I learn more?
Additional FAQs have been asked and answered over by here.

Happy HallowEARN feed publishers!

网上报名已经截止! » CNBlog: Blog on Blog

请注意,网上报名已经截止注册系统也随后就关闭。

还没有报名的朋友,可以在3日年会开始前去现场报名,但是会费 将不能优惠

另外,由于之前注册系统的问题,造成部分朋友无法注册或收不到确认信的,如果在报名截止前通过年会的blog留言或与年会工作组联系,说明过无法注册等情况的,我们会收集这些反馈信息,视为已经报名,请不要担心。



01:23 Movable Type 4.01简体中文语言包 » Just 平生一笑
不多说了,只是需要语言文件的话,/lib/MT/L10N/zh_cn.pm、/mt-static/mt_zh-cn.js、/mt-static/styles_zh-cn.css和/plugins目录中的相关文件就行了。下面是语言包的下载。
MT-4.01-zh_cn-utf8-Lang.tar.gz


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