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社会化媒体的投入：人力和资金
前几天的帖子“消除网络负面评论的方法”最后，提到了Econsultancy联合bigmouthmedia完成的一个调查，有sample报告PDF下载，虽然遮掉了很多重要数据，但还有些可以一看，其中有关社会化媒体投入的人力和资金如下：
| % | |
| Managed by digital marketing team 由数字营销团队负责 |
35% |
| Managed by PR / communications team 由公关/传播团队负责 | 21% |
| Managed by a cross-functional team 由一个跨部门团队负责 | 19% |
| We don't do any social media 我们不做社会化媒体 | 10% |
| Managed by customer service team 由客户服务团队负责 | 2% |
| Managed by an agency 由一家代理机构负责 | 2% |
| Managed by a student / intern / work experience person 由一个实习生负责 | 2% |
| Other 其他 | 9% |
|
数据来源：Econsultancy + bigmouthmedia: SAMPLE: Social Media and Online PR Report | |
| 0% | 1-5% | 6-10% | 11-20% | 21-30% | 31-40% | 41-50% | 51-60% | 61-70% | 71-80% | 81-90% | 91-100% |
| 31% | 34% | 15% | 7% | 4% | 2% | 1% | 2% | 1% | 1% | 0% | 0% |
|
数据来源：Econsultancy + bigmouthmedia: SAMPLE: Social Media and Online PR Report | |||||||||||
/* 投人多，投钱少。75%（35%+21%+19%）投入了团队，但在社会化媒体上的投资，有65%（31%+34%）仅占数字营销预算的5%以内，其中零资金投入的有31%。 */
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