麦田就洪波最近的一篇日志针锋相对地发表了自己的观点。话题涉及到近期在网络上极其热门的口碑营销。我对这两位大牛的主张没有任何褒贬的看法，这里，我只是就自己对口碑营销的理解...

James Burgett，被CNN称做英雄。他从公司和个人那里收集旧电脑，检查电脑的状况，如果坏了则自己动手修复，把它送给买不起电脑的人，每一套系统都预装了免费的操作系统——主要为Suse和Ubuntu GNU/Linux。 现在James Burgett已经创办了一家非营利组织Alameda County Computer Resource Center，建立了一支志愿者队伍，收集捐赠来的电脑，抹掉所有的私有软件，重新安装Linux和免费应用程序，然后分发给学校、非营利性组织，或者没钱买电脑的人。 一个伟大的人和一项伟大的事业，这才是真正的英雄。"

经济学家 Hal R. Varian，有个小散文叫：How to Build an Economic Model in Your Spare Time（via: Kzeng），对别的学科的人也会有启发吧。摘录几段：

The first step is to get an idea. This is not all that hard to do. The tricky part is to get a good idea. The way you do this is to come up with lots and lots of ideas and throw out all the ones that aren’t good.

But where to get ideas, that’s the question. Most graduate students are convinced that the way you get ideas is to read journal articles. But in my experience journals really aren’t a very good source of original ideas. You can get lots of things from journal articles---technique, insight, even truth. But most of the time you will only get someone else’s ideas. True, they may leave a few loose ends lying around that you can pick up on, but the reason they are loose is probably that the author thought about them a while and couldn’t figure out what to do with them or decided they were too tedious to bother with---which means that it is likely that you will find yourself in the same situation.

My suggestion is rather different: I think that you should look for your ideas outside the academic journals---in newspapers, in magazines, in conversations, and in TV and radio programs...

衡山路红番吵得不行，凌晨两点，转去顿迪，就是昨天唱歌的地方。昨天唐总和吴总在时还是很热闹的。临走的时候朋友送上一杯 Black Russia，咖啡味的鸡尾酒。易入口。

调法：Vodka : Kahlua = 2 : 1

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