15:28 Powerful, Flexible, Secure and now approved by the US Federal Government » Google Analytics Blog
This week, the US federal General Services Administration (GSA) has approved listing Google Analytics in its apps.gov web site, which is a place for government agencies and services to find approved cloud computing applications. It's goal is to drive innovation and adoption of cloud-based apps in the government, and Google and the GSA have worked together to ensure that Google Analytics is compatible with the needs of US Federal agencies (e.g., Department of Homeland Security, NASA, FCC, and others).

We are very proud of and humbled by this listing and excited by the potential opportunities to serve US federal agencies and help them monitor and improve their website experiences. We understand that working with US Federal agencies includes a responsibility to protect our users and we would like to take this opportunity to further explain how seriously Google Analytics takes data security and protecting data privacy for our users, as detailed in our Terms of Service.

As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Privacy and security are core elements of Google's design and development processes, and we're proud to pass that benefit on to users of Google Analytics. Google's security philosophy is outlined here, and Google's commitment to protecting the information stored on its computer systems is outlined in the Google Code of Conduct.

We're gratified that the US Federal GSA has approved the listing of Google Analytics in its apps.gov site. We will continue to work hard to ensure that we earn this approval in the years ahead.

08:54 WordPress On The Go » WordPress Development Blog

I like to moderate comments when I’m waiting for something: a checkout clerk to help me, the dentist to call me back to the office, a soy chai to be made. I don’t lug my laptop everywhere I go,* so I love it that we have mobile apps that make this possible. I don’t know of any other blogging platform that has mobile apps for iPhone, Android and Blackberry. Do you?

The iPhone app is up to version 2.2 (note that iPhone app version numbers do not correlate to WordPress core versions, due to separate dev cycles), while the Android and Blackberry apps are brand new. You can write posts (save drafts or publish right away), moderate comments, blog photos from your phone (and video on Blackberry!**), and more. Check out the glory that is mobile WordPress in the image below:

Screenshot of WordPress mobile apps

“But what about my Nokia,” you ask? Raanan Bar-Cohen, who oversees the mobile projects, recently announced:

“We are very excited to share with all of you that in the coming weeks we’ll be opening up a beta test for the official Open Source WordPress for Nokia app. For developers who are interested in getting involved, we just opened up a dev blog with details, links to the source code and trac tickets, and an early alpha build. We’ll be leveraging the Qt framework which means will be able to support both the S60 and Maemo platforms.”

W00t!

Getting Involved

All of these mobile WordPress apps are free and open source. They are developed in the same manner as WordPress core, which means anyone can contribute! If you’ve got some mad mobile development skills and want to get involved, a) you’re awesome, and b) here are a bunch of useful links.

Development Blogs: Android | BlackBerry | iPhone

Development Tracs: Android | Blackberry | iPhone

Feedback Forums: Android | BlackBerry | iPhone

Language Support: WordPress.com users come from all over the world. The mobile apps here are available in multiple languages but need volunteers to enable even more people to use them. If you’re interested in helping localize these mobile apps, you can get involved by emailing the translation team. They’ll send you instructions on how to translate.

Getting the Apps

So go for it — download the app for your platform of choice and soon you, too, can be live posting about how slow the cashier is while you wait for him to ring you up!

* Okay, yes, I do bring my laptop everywhere, but I leave it in the bag on these occasions.

** Video support should  be coming soon to the iPhone and Android apps.

04:44 2009年终零售邮件趋势[Smith-Harmon报告] » laolu's blog

Smith-Harmon在年初发布了“Retail Email Year-End Trends for 2009(2009年终零售邮件趋势)”(PDF全文报告填个邮箱就可以下载)。主要结果有:

2009年,顶级在线零售商平均每家向订阅者发送132封促销邮件,较2008年增12%,比2007年增39%。这意味着每个订阅者,平均每月收到11封邮件或每周2.5封。“多年来零售商已正在加快接触频率”,Responsys专业服务的副总裁Ed Henrich说,“早晚这频率都会变得平缓。正如我在最近一个栏目里讨论的,我认为2010年我们将开始看到细分,以及接触频率开始下降的统计分析。从长远看,聪明而谦恭的营销者会胜出。”

:09年前三季度,每家零售商每个月向每个订阅者平均发送10.2封邮件,但到第四季度平均发送13.2封邮件。以月度基础来看,09年比08年增长最大的月份有六月、七月、八月和十一月。11月的增加是因为网络星期一(Cyber Monday)表现不佳,零售营销人员更加看重黑色星期五(Black Friday)。夏天几个月的增加,部分归因于对返校(back-to-school)邮件信息沟通的关注。

零售商每月平均发送邮件数量
(顶级零售商向每个订阅者平均每月发送的促销邮件数量)
  一月 二月 三月 四月 五月 六月 七月 八月 九月 十月 十一月 十二月
2009 9.7 8.2 10.0 10.2 10.3 10.6 10.8 10.5 10.6 11.1 13.2 15.4
2008 8.8 8.2 8.9 9.2 9.3 9.0 9.2 9.1 9.5 10.2 11.3 14.6
图片、数据来源:Smith-Harmon: Retail Email Year-End Trends for 2009 报告


:2009年期间,星期一、星期二和星期五是发送零售邮件最多的三天,星期六和星期日是发邮件最少的两天,星期三和星期四居于中间。08年中,没有一天的数值超过40%,但09年,有三天的数值超过40%。这也是对零售邮件整体数量增加的又一个指示。比08年增加最多的三天,是星期六、星期二和星期五,每天都在2008年基础上升高了6%。星期日的推高,很可能是因为零售商希望在星期一时第一个出现收件箱中;星期五的增加,可能是因为关于店内周末促销的信息沟通在增多,这也表明,越来越多的零售商意识到,电子邮件对推动商店访问流量的作用。尽管零售商习惯上会避开星期三,09年的上升,或许是因为这样一个事实,这一天收件箱的竞争较少。

零售邮件一周七天的发送情况
(主要在线零售商至少发送一封促销邮件的百分比)
  星期六 星期日 星期一 星期二 星期三 星期四 星期五
2009 18% 27% 40% 41% 36% 37% 42%
2008 16% 21% 39% 39% 30% 37% 36%
图片、数据来源:Smith-Harmon: Retail Email Year-End Trends for 2009 报告


时间之窗:零售商邮件促销主要都围绕着假日和其他购物季节。所以,当你组合2010年营销日程安排时,考虑下图中假日和购物季节的时间和期限。


图片来源:Smith-Harmon: Retail Email Year-End Trends for 2009 报告

 

上述报告eMarketer以“Retail E-Mail Volume Continues Rise(零售电子邮件数量继续上升)”为题有报道,并延伸了一些其他报告:

多少邮件才算太多?2009年9月,已退订邮件列表的美国互联网用户中,有23%向CMO Council表示,他们这样做的原因是收到了太多邮件而难以管理,另有16%说它们引起了收件箱里的混乱,还有22%说,他们已决定不再从该公司购买,因为邮件太多或不相关,另外的41%也表示会考虑同样这么做。

电子邮件营销人员可以借助于流量分析和市场细分,以减少整体邮件数量,来避免收件箱的超载。

 

/* 中国的假日和购物季不同,但时间之窗的做法可以借鉴,并考虑其他营销方式的组合。 */

 


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