09:25 Google Gadget Ads » WebLeOn's Blog

Google AdWords刚刚推出了Gadget Ads,这是一种新的互动式Flash广告形式。这是Google对它的介绍:

- 超越富媒体广告的“站中站”:
Gadget Ads可以看作是你的网站的AdSense广告大小的迷你版;

- 动态的创意广告:
一个简单的创意结合各种实用的技术,包括数据Feed、地图、图片、声音、视频、Flash、HTML或者Javascript;

- 全球最大的广告网络:
受众范围达到所有互联网用户的75%,包括20种以上的语言以及100多个国家。没有服务及托管费用;

- 品牌忠实用户的社区:
用户可以发布及分享Gadget Ads到任何地方;

- 全互动式报告:
提供每个网站的互动式报告,跟踪大量的用户行为。

Gadget Ads是一种很有意思的广告形式,它依托了Google Ads平台来为广告主提供可以互动的富媒体广告。它所提出的概念叫做“Websites within Websites”,也就是说,你可以把整个网站都浓缩到一个Flash里面,以广告的形式来呈现。

这还不是全部,之所以叫Gadget Ads,当然广告就可以添加到任何用户的Google个人首页中去。很多Gadget Ads都包含了游戏或者地图、时钟等实用的功能,用户可以把它们添加到个人首页甚至是所有支持Google Gadget协议的页面中去。通过用户之间的传播来进一步扩大广告效果。

当然作为以易用著称的AdWords的一部分,Gadget Ads也提供了可以在线制作广告的编辑器
07:56 又见摩尔 » 博客@英特尔中国

真没想到,我又见到了摩尔博士!就在美国旧金山市,英特尔信息技术峰会的主题演讲会场里,他在主席台上现场接受采访!我当时的心情,绝对是旁人难以体会的。当摩尔博士走上主席台时,会场里的观众们激动得全站了起来,热烈鼓掌。每个人都感到能亲眼看到摩尔博士,听到他现场讲话是件非常荣幸的事。而我,一年前居然客串了一把主持人单独采访了摩尔博士本人——那是去年夏天,在美国总部的英特尔博物馆里,为2006英特尔研究论坛特别制作的节目。我忍不住对邻座的同事说,“去年我采访过摩尔呢。”那人满脸惊奇,用充满艳羡的口气说,“John,你可实在太走运了!”

这时,正好听到台上我们的高级副总裁Pat Galsinger 正在介绍摩尔,说若干年前,接到通知说摩尔博士请他到办公室开会讨论技术,感觉就象是接受上帝召见一样。观众们大笑。

台上摩尔博士开始讲话了。如同我曾经经历的那样,我再次深深折服于摩尔博士在半导体行业未来发展上的真知灼见,和他充满智慧的幽默感。下面是我最喜欢的几个段子:

摩尔博士谈到在集成电路发明的初期,人们非常怀疑把数字电路集成到硅片上的可能性。理由是一旦把晶体管集成到电路里,就会很难做测试,因为不可能再触碰那些电路和元件了。所以把8个晶体管集成到一个芯片里会非常困难(作者加注:想想看,以现在的工艺,别说是8个晶体管,就是8个计算内核,每个有上百万个晶体管,我们都能集成到一个芯片里了)。另外还有成品率的问题,当时的半导体成品率只有20%左右,所以成本很高。由于这些困难,早期只有少数几个公司能在半导体行业有所建树,其中一家声称可以把每个晶体管的成本控制在68美分。而如今,摩尔博士在台上笑着说:“人们在每个晶体管只需花费十万分之一美元。”

当今社会,企业经营充满风险。作为企业领导,总是要作很多重要决策,确定是否投资一项新技术或是新的市场。作决策总是非常困难的。当主持人问摩尔博士作为英特尔CEO时,是如何决策的,有没有什么人可以咨询。摩尔博士答到:“对简单的事作决策比较难,因为选择太多了。其实对难度高的事反而容易决定。因为没有答案,所以抛一下硬币,然后就决定了。”全场观众大笑,并且热烈鼓掌。大家觉得摩尔博士真是又诚实又聪明。

当主持人问摩尔博士对于刚工作的年轻工程师们有什么建议时,跟上次我采访他时一样,摩尔博士再次强调了基础知识的重要性,并特别指出,工程师工作的全部意义其实就是专注于问题,并坚持寻求创新的解决方案。

当我回到旅馆,摩尔博士的话总是萦绕在我的脑海中,使我兴奋不已。我写下这篇博客文章,与朋友们分享。

06:50 Keeping In Sync » DreamHost Blog

I can’t take it anymore!

It’s been Tearin’ Up My Heart for a while that I can’t get Verizon’s FiOS service to anywhere I’ve EVER lived.

So… many… times… I check the availability on their site.

When the day finally dawns that Verizon blesses me with their almighty 30mbs beam of light, I predict the deluge of automatic notifications will blot out the sun. And along with it incoming email for everybody on looney.

Or maybe not. Because I hadn’t received one single notification when POP! I saw a new billboard advertising FiOS this weekend while at the Frank Gehry’s first/worst architectural project food court.

Had FiOS finally reared its ugly head to darken the shores of my fair little town? I sure hoped so! I was so excited I couldn’t even waiut to get back online and check their web site one final time.. I had to know immediately!

So I quickly licked the hummus off my fingers (pita is for jerks!) and dialed (888) GET-FIOS I think… already salivating and slightly aroused by how much more dominant my Bomberman Live would be with a 5mbs upload. Not to mention I’d just pre-ordered some Halo 3. (They asked me how much I wanted to prepay! Uh, what’s the minimum? $5. FIVE DOLLARS THEN!)

Anyway, here’s how the conversation went:

Thank you for your interest in Verizon FiOS .. what is your home telephone number so we can qualify your address?
Actually, I don’t use a land line.
Then we can’t check.
Uh, do you have internet?
Uh, what? Sort of.
Then go check at verizon.com!
I’m sorry, we can only check if you have a home telephone number with Verizon, would you like me to give you the number of your local Verizon sales office, who is closed until Monday?
No, thanks. I’m Gone.

URGH!

I had to know though, so I called right back, this time equipped with my neighbor’s Verizon landline number.

Thank you for your interest in Verizon FiOS .. what is your home telephone number so we can qualify your address?
310-hamana mum humuna
Thank you. You qualify for Verizon FiOS!
F*********** yeah!
Indeed. Now, are you the account holder?
No.
Are you an adult over 18 who is authorized to make decisions for the account holder?
No.
…….. oh. ……. uh… …….
Ha, no script for that, EH?! How much is it anyway?
30mbs down and 5mbs up is $54.95/month!
NICE.

Oh man, I was soo stoked that I immediately went back home and watched the Patriots choke the Chargers.

Much later that night, I remembered how stoked I was, and decided to go sign up online.

Well, my stokedidity died quick.

According to the site, my address did not qualify.. and neither did my neighbors! URGHTHT!!!

On top of that, it’s $179.95 a month, not $54.95! I don’t know where that came from.

So, I guess it’s a few more years of blaming it on the lag for me.

It ain’t no lie, baby…

What the point of this anecdote was.

It’s hard to get an entire company *N SYNC. All the time, really.. but especially when there’s a new product, promotion, or feature.

Usually in a big company the website is the thing you can trust the most. It’s run by “corporate” and is generally the official company line. Ironically, for small companies the website is often the last thing to be updated, and so is usually the least reliable source of up-to-date availability, pricing, products, and all dat.

Next down the clue-stick tree is the phone sales and support team. If it’s a big company, they’ve got a lot of people working those phones, and generally they’re fairly low paid/respected and not too interested in keeping up to date on the latest and greatest stuff from corporate.

I’m sure there’s some kind of announcement, and maybe even 15 minutes of training for everybody… but until that new thing’s been out a few months, be prepared for some serious asynchronocity between what you read on the web and what you hear on the phone.

Finally, at the furthest orbit of in-the-loop solar system, is actual physical retail employees. If a company’s got retail branches, no matter if they sell cell phones, cable tv, hamburgers, shoes, or dog food, keeping EVERY employee in EVERY physically separated retail branch on the same page is, as they say in the hosting business, “sumn bitch”.

Dirty, dirty, dirty pop.

Even DreamHost, without that many employees, who are all in LA, and with no retail branches and no phone support has a very hard time getting the word out about new features internally!

It’s like these people don’t read! Or even listen! Or are never told!

Believe you me, the moment you finish reading that hilarious DreamHost newsletter every month, you know more about the current state of DreamHost than 90% of the people who work here!

But don’t worry, when you write in asking why you still haven’t been invited to DreamHost PS they’ll eventually need to ask somebody “What’s a PS?” … and then they’ll find out, usually even before they respond to your message!

Hopefully you won’t get too mad now if at times it seems as though the left hand doesn’t know what the right is doing. Or vice versa.

Because they don’t. But hey, it’s still better than only having one hand.

So, rather than getting angry all the times somebody in a company doesn’t know about their own new product, rejoice every time they do!

Be thrilled when you go to an Apple store to ask about the iPod Touch and they know “It’s not out until the end of the month.”

Shout “heckolluyeah” when you go into the T-Mobile store to get a HotSpot@Home phone and you’re lucky enough to find somebody there who just read about it on Gizmodo like you did!

And hug your keyboard and kiss your mouse when a Happy DreamHost Support Teamer actually knows we have a Cron Jobs tab or a place for end users to change their own mailbox password! (Psst… try it at your own domain.)

Just close your eyes each loving day (each loving day).

But This I Promise You

If we announce anything next Monday, September 24th, 2007, everybody at the company will already know about it!

Just this once.

Bye Bye Bye!


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