13:38 信息可视化与视觉设计 » 以用户为中心的设计
在工作中你是否会因为不知道用哪种图表(柱状图、饼状图、散点图……)来呈现表格数据而头疼呢? 这就是信息可视化(Information Visualization),是一个很大的话题。我们一般讲的可视化,...
13:13 网络广告:从内容定向到用户定向 » WebLeOn's Blog
Facebook的平台化从某种意义上来说,不是完全开放的。所以,我一直认为,这样不彻底的Platform-lization是存在着潜在危机的。不过,在这些危机真正成为问题以前,这个浓缩了互联网新生态的小平台,倒是可以为我们预示另一些网络产业的未来。

华尔街日报昨天的一篇报道中表示,Facebook将利用用户所填写的个人资料来帮助广告主针对特定人群进行定向的广告投放。这项服务将可以为广告主提供非常细致的广告投放用户分类,甚至可以通过用户填写的性别、生日、职业、邮政编码、音乐喜好等等资料来分析用户的兴趣及潜在的消费趋势。这种新型的定向投放广告将首先出现在Facebook的Newsfeed里面。

在网络上,利用用户信息进行定向广告最成功的探索者,莫过于Google AdSense和AdWords,虽然其使用的方式是通过网页分析来进行广告内容的定向,而不是直接使用用户的个人信息。不过,我们不得不承认,这种目前已经Google最重要的收入来源方式之一的广告形式,引起了互联网广告的革命。

不过,这种利用语义分析的定向广告存在着一定的缺陷,还不能真正成为用户细分的市场营销中的最终工具。这种广告形式所定向的是内容而不是用户,虽然其用户转化率大于传统的网页展示广告,但还无法直接针对单个用户的特点以及偏好来进行选择性投放。这种方式对于一些消费者覆盖面较广的产品的市场推广,如快速消费品还是能达到较好的效果,但是对于相对垂直的产品或者服务性产品,可能就需要更有针对性的市场营销手段。

Yahoo在一个多月前推出的广告形式SmartAds就是一种很好的尝试,它通过用户使用Yahoo服务的行为习惯以及用户的地理信息来分析独立的用户来进行定向广告投放。虽然它做到了由单纯对内容的定向到对人定向的转变,但是完全通过数据分析得出的用户细分的准确性却比较难得到保障。

而Facebook即将推出的定向广告模式,所以利用的资料是来自用户自行填写的。由于社会性网络服务发展的驱动力,就是人与人之间的交流,所以用户提交这些资料的目的本身不是广告,而是为了更好的反映自己生活,更容易的找到志趣相同的人或者被他们所找到。利用这些资料进行针对性的广告投放,在有可能达到前所未有的针对用户的高定向性同时,也保证了受众基数和低成本。这点正是社会化网络最大的商业价值,也恰恰是社会性网络有机会成为下一代互联网营销先锋的一个重要条件。前些日子Mr.6所写到的“Where I’ve been”被TripAdvisor高额收购,也正好反映出这样一种趋势。

当Google的AdSense/AdWords系统如日中天的同时,对于其隐私保护的质疑也从来没有中断过。而互联网广告从内容定向到用户定向的转变,必然会引起更加严重的隐私问题。这个问题可能是互联网营销下一个需要考虑的问题了,CRM(客户关系管理)可能会是一个不错的出路
11:53 China GDC 2007, Shanghai » JunChen::Wish Room 1906

昨天在上海逛了 China GDC 2007(Game Developer Conference),在国际会议中心,不是很大,大概是 ChinaJoy 的 1/10 左右规模。

在会场见到的游戏公司,基本分为两类:网游开发和游戏外包,游戏外包的更多一些。这也基本上代表了目前的中国国情。可惜大部分的公司是打着招聘的旗子参展的,我拿着个相机倒是有些格格不入(还没有 Showgirl)。会展上的照片在 Flickr 上,请绕墙走。

整个展会基本上没有什么亮点(对于我来说),会议部分因为昂贵的门票而没有参加。我比较感兴趣的里面两个话题:电影和游戏中的概念设计、用电影的手法来设计游戏,可惜没有听到,谁如果有会议部分的相关资料请转发给我,谢谢 :)

和几位比我大一圈到两圈年纪的人谈了一下我的游戏理念和体验传达,发现通过营造对经历过的美好时光的回忆非常能够引起共鸣。这也是我以前常说的:比别人想得更前,比别人想得更远。

中午和 Doug 还有 Ryana 吃了顿饭,终于见到了传说中的油茶王 :D 可惜大家都是工作日抽空现身,时间真是紧张。

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08:23 Lights, camera, Gmail » Official Google Blog


Last month, we invited you to join the Gmail collaborative video, pull out your video cameras and help us imagine how an email message travels around the world. Two Rubik's cubes, a few jaunts in a bottle, beautiful sand animation, and one dog's trip to the Southernmost point of the continental US later, we'd received more than 1,100 fantastic clips from Gmail fans from more than 65 countries. It was impossible to fit all of the great submissions into one cut, but after hours of fun watching jugglers, firemen, camel-riders, and original animation, we edited highlights together into this video and used the Google Maps API to put together a map showing where many of the clips came from (you can also see these at http://mail.google.com/mvideo):




View Larger Map


A big thank you to everyone who participated -- your creativity is astounding!
05:05 An Interview: Apperceptive, Boing Boing and MT4 » ProNet
As we’ve mentioned on the Movable Type news blog, today Boing Boing, the immensely popular “Directory of Wonderful Things”, relaunched on the Movable Type 4.0 platform. There were a lot of people and organizations involved in the effort, but one...
04:40 The New Boing Boing: Powered by MT4 » Movable Type
Boing Boing is one of the biggest breakout successes in the history of blogging. From its roots as a zine cofounded by Mark Frauenfelder and Carla Sinclair to its presence today as one of the most popular blogs ever, the...
04:12 Google Web Toolkit: Towards a better web » Official Google Blog


We're very pleased to tell you that the Google Web Toolkit (GWT) is no longer in beta as of today's release of GWT 1.4. For Java developers who have used GWT to create high-end web applications over the last year, this may not seem all that surprising. But if you haven't yet heard the story behind GWT, this seems like the perfect time...

If you've been in the technology industry for a while, you probably remember when enterprises and software vendors had to think pretty hard about whether to develop locally-installed desktop applications or web-based browser applications. These days, whether you're building mashups, gadgets, or full-blown applications, it's a no-brainer: the browser is the delivery platform of choice. However, users expect more from the up-and-coming generation of web applications than the simple click-and-wait of yesterweb. And if you're a web developer, you know that this requires AJAX, the cluster of technologies including JavaScript and dynamic HTML that can make browsers do backflips.

But the stark reality of AJAX applications is that, although they can deliver sexy features and great usability, they are unusually hard to engineer. Browser quirks and the anything-goes nature of JavaScript will inevitably frustrate even the most dedicated developers and add risk to your schedule with every line of code written. If you do eventually manage to construct a complex AJAX application that works, you're likely to find that maintaining it over time can be a major challenge. And all that doesn't even scratch the surface of testing, optimizing, securing and internationalizing your application. (If you are currently working on an ambitious AJAX project and haven't yet come to this conclusion, please re-read this post in six months when you're further along!)

We've learned a lot from our experiences building web applications, and we're happy to share the tools we've created. Google Web Toolkit is an open source project that helps Java developers harness the richness of AJAX in a cross-platform, web-friendly environment. The magic trick is that GWT cross-compiles Java source code into standalone JavaScript that you can include in any web page. Instead of spending time becoming JavaScript gurus and fighting browser quirks, developers using GWT spend time productively coding and debugging in the robust Java programming language, using their existing Java tools and expertise. Naturally, GWT is also a great way to easily take advantage of the latest-and-greatest Google APIs and browser enhancements, such as Google Gears.

In addition to making debugging far easier, GWT's unique compilation-based approach to AJAX has the nice property that it rewards developers for good software engineering practices. Java source code that is clear and organized can be easily optimized by the GWT compiler, which is a nice antidote to the frequent hack-and-slash approach that's all too common in JavaScript development. As your application grows, the GWT compiler begins to pay off in even bigger ways. Unused code is automatically removed so that scripts are smaller and pages load faster. Complex code can be automatically coalesced and simplified. Most importantly, because the Java language is statically typed, many common errors can be caught during development rather than production. You can observe the high-performance results yourself in GWT's sample Mail application.

Technical details aside, GWT makes it easy to develop fast, friendly web apps that users love — which is, after all, the point.

Download GWT 1.4.
04:02 中国拟立法鼓励科学家“冒险” » 格致 - 一起格物致知

转贴一个新闻:中国拟立法鼓励科学家“冒险”。CCTV 网站上也有一条相关新闻:聚焦:中国立法宽容科学家失败

Solidot 上网友的评论都把这个当笑话看了。

修订草案针对的问题确实是存在的,但如果正式立法,是否能起到改善学术风气就不好说了。国内的整个大气候就是急功近利,生存压力大,学术腐败只是一个局部反应而已。

大家怎么看?

为了鼓励中国的科学家进行高风险的科技研究,中国当局正准备立法,让科学家不用害怕科研失败会影响了他们的事业。

据中国官方新华社报道,科学家"只敢报喜"的态度影响了科研的发展,更酿成了学术做假的风气。

有关法例希望可以制造环境去鼓励发明和容许科学家进行可能不成功的试验研究。

全国人大常委会副委员长许嘉璐说科研人员担心项目失败会影响他们申请研究拨款的机会。他建议制定拨款申请不会受项目成败影响的条文。

中国领导人一直都希望中国企业可以发展新科技。国家主席胡锦涛今年1月提出要立法去鼓励发明。

科学技术部长万钢在介绍有关法规时表示,科研发展很视乎创新,而创新需要一个可以让科研人员愿意承担风险的轻松学术气氛。

"尽力而为"

新法将会修订目前有关科学和技术发展的法规。当局会在咨询更多的意见后,把有关立法草案交人大审议。

报道说,只要这些从事高风险研究的科学家和工程人员能够证明己经尽力进行研究,就算到最后未能成功,也会得到研究拨款。

中国科学院副院长白春礼说,科学家普遍害怕失败的情况窒碍了发明。

白春礼对新华社说,如果科研部门和科学家不能够容忍失败,那要在发明方面取得成就,将会相当困难。

报道说科学家担心研究失败会造成资源被削减,这些压力令"学术造假"的风气蔓延。

单是8月已经有13名学术人员因为提供虚假科学资料、伪造申请和抄袭而被列入黑名单。

2006年5月,上海交通大学微电子学院院长陈进因在研制"汉芯"系列芯片过程中存在造假和欺骗行为,被解除教授聘用合同。

陈进被解聘后,有120名在美国工作的中国科学家发表公开信,要求中国政府严正处理科学界的不当行为。

00:10 王建硕的客齐集开发文档 My Notebook » del.icio.us/chedong
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